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Alabama DBA Registration

In Alabama, businesses are not required by the state to register a DBA / Trade Name.  There are however, several reasons a business will want to consider registering that we will cover.

Who needs to register?

The Trade Name often referred to as DBA “Doing Business As” or Fictitious Business Name is a name that is different than the legal name of the business.  

When a business wants to operate under a name other than their legal name, this is known as a fictitious name.  Most states require the business to register their name, but is optional in Alabama.  Even though it’s optional, depending on the business entity, there are some reasons to consider registering. 

Sole proprietorships and partnerships are the most common entity to want to register a business name.  These two entities are not really entities at all.  Instead, they are individuals doing business.  Commonly the legal name of a sole proprietor or partnership is the owner’s full first and last name.  That works for many self-employed business owners, however many need to operate under a distinct and brandable business name.

The reason a sole proprietorship and partnership would want to register their business name is it:

  • Proves the existence of the business.
  • Banks, merchant processors and vendors may require one.
  • There is some protection from other Alabama businesses registering the name.

Corporations and Limited Liability Companies usually won’t file for a Trade Name as they register a unique entity name during the formation process.  Some will still file for a DBA if they have another business they want to operate under their corporate umbrella in order to have the liability protection without having to form another entity.

How much does it cost to register?

The cost to register a Trade Name in Alabama is $30 and is renewed every 5 years.

What are the steps to file a DBA in Alabama?

One of the unique aspects of registering a fictitious name in Alabama is that the name must be in use before reserving it. You can’t reserve a name before starting the business. 

To register your DBA, you will first want to be sure the name you want is available.  Before registering a business name, you will want to first check to see that no other business is using it.  How to search available business names.

After deciding on a name, you will want to download the Application to Register or Renew Trademark, Service Mark or Trade Name form from the Lands & Trademarks Department of Alabama Secretary of State.  This is the same form you would use to file a Trademark of Service Mark.

Questions on the form include:

  • Applicant name
  • Entity type (sole proprietorship, partnership, corporation, LLC, etc.)
  • Street address
  • Name of general partners (if applicable)
  • DBA being registered
  • Description of the goods, services or business being provided under the business name
  • How the name will be used in commerce
  • Classification number (industry the business is in – see schedule in the form)
  • Disclaimer (if applicable)
  • Names of other entities that can use the name
  • Date the fictitious name was first used

Three specimens must be submitted showing how the name will be used in business. Specimens can be an original or copies of materials such as business cards, brochures, flyers, labels, decals, ads, and other proof you have been operating under the name you are applying for.

Sign and date the form, but before doing so, only sign and date in the presence of a notary public. 

Once the form is filled out and notarized, send in a check for the $30 filing fee made payable to the Alabama Secretary of State.

The address to mail the form and payment is:

Office of Secretary of State
Trademarks Division
11 South Union Street, Suite 224
Montgomery, Alabama 36130

Name Restrictions

In Alabama, the words Bank, Banking, Banc, Engineer and Engineering are not allowed to be used in the name unless the business has professional licensing from the state.

Alabama DBA Registration Form

Download the Application to Register or Renew Trademark, Service Mark or Trade Name form from the Alabama Secretary of State – Lands and Trademarks/Authentications Division

Protecting your business name

While registering your Trade Name will keep someone else from registering the exact same name in Alabama, it does very little from someone else operating a business under that name.  If stopping anyone from using your business name is important, you can protect it through a trademark – Read more about trademarking a name.   

If you have questions about registering a DBA in Alabama, contact the Secretary of State at 334-242-5325.

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