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Maybe you’ve worked as a bartender and are dreaming of having a bar of your own. Or maybe you know your town would really benefit from a new bar with a certain specialty. Whatever the reason, if you’re thinking of starting a bar, you may be looking at an exciting and profitable venture. But before you jump into this potential new business, take a few minutes to make sure that you fully understand everything that comes with starting a bar of your own.
Bars specialize both in serving alcoholic beverages and in providing entertainment, whether that’s in the form of a spot to gather and watch sports on TV, or to see live music and other acts. Every bar develops some sort of a specialty that allows them to focus on a certain target market. Some bars create affluent, upscale atmospheres with top-shelf liquors, while others might focus on becoming a sports junkie haven.
At its most basic, a bar is just that – a bar. Bartenders serve alcohol and mixed drinks and the business serves as a socialization opportunity for customers. Some bars incorporate a small kitchen, too, offering a more basic menu than you’d find at a restaurant. Selling food can be an advantage, since it can encourage customers to stay longer – and spend more.
According to IBIS World, the bar and nightclub industry experienced a 2.9 percent annual growth from 2013 to 2018. During that time, the number of businesses grew to 70,382, and industry employment also increased to 422,875. In 2018, the industry brought in $28 million in revenue.
Much of that growth took place during the second half of that five-year period, and it was driven by an improved economy. An increase in per capita disposable income has allowed consumers to spend more freely in terms of attending bars and nightclubs, and as bars have identified and adapted to changing consumer preferences, more consumers have chosen to go out to bars.
Many trends shape the bar industry, and according to Pour My Beer, hosting events can help bars to strategically position their brands while increasing their local audience exposure. Bars can partner with music festivals or marathons, and some opt to bring celebrities in for special events to help draw consumers.
Bars also need to accommodate the increasing health-conscious awareness that consumers are embracing. Offering gluten-free, vegetarian, and vegan menu items can help all consumers to feel welcome at a bar. People are also replacing large, unhealthy meals with smaller, healthier portions, so offering these smaller plates can work to a bar’s advantage.
There’s also an opportunity for bars to adopt the sustainability focus. Most bars can easily institute policies of eliminating plastic straw use, increasing their use of reusable silverware and utensils, and implementing other eco-friendly changes.
Who is the target market for a bar?
Generally speaking, bars will market to adults ages 21 and up who enjoy drinking alcoholic beverages and who may want to enjoy a meal along with their drinks. Bars may develop specialties that alter their target market. For instance, a sports bar will market to sports fans, while a bar that has a heavy focus on entertainment may market more toward music lovers. Some bars may stock premium and specialty alcohols, and their audience will be affluent alcohol connoisseurs.
Skills, experience, and education useful in running a bar
There’s no need for a business degree to start a bar, but certain skills and experiences can make the process of starting up this business smoother.
Bartending experience. Previous bartending experience will give a bar owner insight to what makes a good bar, good service, and good drinks, and what can make all of those elements bad. If a bar owner has worked in a bar before, he or she will also understand some of the obstacles that bartenders face, and he or she will be able to plan out of the business to avoid or minimize some of those challenges.
Food service experience. In a similar vein, a bar owner who has worked in the food service industry will better understand the challenges that servers face and may have some insight into ways to ensure that food service goes smoothly.
Customer service skills. Great customer service skills are a must in this industry. A bar owner with an engaging personality and the ability to make people feel understood and valued can greatly contribute to a bar’s success.
Problem-solving skills. Things can get heated in a bar environment, and a bar owner who can quickly yet calmly think on their feet will be an asset to the business.
Management experience. Any bar will require multiple employees, and an owner will need to know how to hire, train, and supervise those employees.
Marketing skills. A bar owner who can handle some of the business’ marketing can save money over the cost of hiring a professional marketer. At the minimum, a bar owner will need to understand some of the basics of marketing to choose the marketing options right for the business.
Startup costs in the bar industry are significant. Plan to spend a minimum of $100,000, and as much as $200,000 to start a bar. Many factors will affect the expenses, including the size of the bar, whether the property is rented or leased, any renovations that need to be made, and the bar’s location.
Common startup costs for a bar include:
- Equipment, including bar tending supplies and kitchen equipment
- Supplies, like glasses and utensils
- Furniture and TVs
A bar needs working capital to cover operating expenses like the purchase of inventory. If too much working capital gets tied up in inventory, and if the bar doesn’t make enough sales to replenish that working capital, it will be difficult to keep the business running.
Bars need several types of insurance to be fully covered:
- General liability insurance protects the bar if customers are injured while on the business’ property. This insurance can cover costs like legal fees and other expenses.
- Commercial property insurance protects the bar against the financial loss of inventory and property after an event, like a fire.
- Workman’s comp insurance helps to cover expenses like medical bills or lost wages if an employee is ever hurt while on the job.
The cost of these policies will vary depending on factors like the bar’s location, the value of the building and its equipment, and the number of employees on staff. To get an accurate idea of what insurance will cost, request quotes from multiple providers. Compare the quotes and be sure to pay attention to variables like coverage limits and exclusions, premiums, and deductibles.
Common operational expenses
In addition to the startup costs above, it’s important to also budget for the following common bar operational expenses.
Location is very important when starting a bar, but properties in premium locations will also bring higher rent rates. Other factors will also affect rent, like the size of the property, the amount of parking available, and any renovations that may be necessary.
Even the smallest bar will need multiple staff. According to Payscale, bar attendants earn an average of $9.80 per hour. Payscale also reports that bar managers earn an average of $13.11 per hour. ZipRecruiter reports that bar cooks earn an average of $14 per hour.
In addition to budgeting for employee salaries, hiring employees requires additional budget items. A bar will need to be able to afford expenses like workman’s comp insurance, paid time off, and health insurance contributions for its employees.
Marketing is important in both starting and maintaining a bar. Common marketing activities include maintaining an active social media presence, online advertising, print advertising, and even radio advertising. Marketing costs will vary depending on the type of activity.
Business Licenses & Permits
A bar will need to obtain certain business licenses and permits. These permits and licenses can vary based on the state and town where the bar is located.
Every state has specific requirements and regulations when starting a business. Select your state below to find the guide to starting a business in your state.
In addition to standard business permits and licenses, a bar owner will also need to apply for a liquor license to be able to serve alcohol. This can be a significant cost; Upserve states that full liquor licenses can cost anywhere from $12,000 to as much as $400,000, while a license for wine and beer alone starts at around $3,000.
How much can you potentially make owning a bar?
A bar’s income depends on many factors, including its location, the amount of time it’s been in business, and how well it’s managed. Investopedia estimates that on average, a bar with a monthly revenue of $25,000 will have about $20,000 of expenses, leaving a profit of $5,000 per month. Holding special events, maximizing the effectiveness of marketing, and finding other ways to draw customers into the bar can help to increase its profits.
Things to consider before starting a bar
When starting a bar, it’s so important to focus on a target audience. One single bar trying to appeal to everyone will miss its mark and fail. Instead, focus on a niche that is currently unmet in the community. Maybe the town could use a great sports bar, or maybe the music scene would appreciate a bar with a heavy focus on a certain type of music entertainment. Once that concept is established, everything in the bar should support that concept, from the decor to the names of cocktails to the entertainment and events hosted.
It’s a common misconception that running a bar is a job that’s full of fun, nightlife, and glamour. In truth, effectively running a bar is full of hard work. With dedication and focus, though, you can create a promising and profitable business that doesn’t just support you, but that also supports multiple employees.