Do you love books and literature and want to transform that hobby into a career? Then starting a bookstore might be a great choice. Before you jump into bookstore ownership, take a few minutes to understand the book selling industry, the potential costs you’ll face in opening your store, and what steps to take to prepare to go into business.

Bookstore Overview

Bookstores face challenges in competing with online retailers and e-books, but one of the great things about this industry is that you can make your bookstore unique to help draw in customers. Today, you’ll find bookstores across the country that differentiate themselves in many ways, from incorporating cafes and open mic nights into their businesses, to specializing in rare and unusual books that customers can’t find online.

Industry summary

The book selling industry has faced many challenges over the past years. In 1995, Amazon opened and the allure of online book buying resulted in a 40% decrease in the number of independent booksellers. The release of the Kindle in 2007 was another event that threatened to bring about the end of the printed book, but the number of independent booksellers increased by 40% from 2009 to 2015. This increase was due to the closure of book big-box stores, like Borders and Waldenbooks, which left an opportunity for independent booksellers.

In 2009, there were 1,401 independent bookstores with 1,651 locations in the United States, according to Statista. As of 2018, those figures had increased to 1,835 independent bookstores with 2,470 locations in the United States, disputing the claim that brick and mortar bookstores are dying.

While the number of bookstores has increased, there has been a decrease in overall book sales. Bookstore sales totaled $11.01 billion in 2015, down from the $15 billion in sales that bookstores did in 2010.

Industry trends

Because bookstores are now competing with online retailers and ebooks, many independent stores are making a surprising comeback through leveraging the benefits they can offer that online retailers cannot. Events like book signings and author readings give readers a way to connect with their favorite authors, and some bookstores leverage the appeal of a physical location by leveraging their appeal as a social meeting place and serving coffee and snacks to help draw people in.

Who is the target market for your bookstore?

Your target market will depend on the specifics of your bookstore. For instance, a college bookstore will have a different target market than a store that specializes in rare books.

Plenty of people continue to read books, and the potential market for bookstores is wide. Some demographics tend to read more than others, though. According to a report by Pew Research Center, college graduates usually read more books than people who haven’t gone to college, and women read more books than men. Readers who are black or white also tend to read more than Hispanics.

Skills, experience, and education useful in running a bookstore

Many skills go into successfully running a bookstore. While you don’t need a formal education to open your business, the following talents and experiences will help you start and manage your store.

Passion for books. Possibly the most important quality for a bookstore owner to have is a passion for the books they’re selling. Running a bookstore is hard work, but truly enjoying the chance to share books with the world can help. The more that you know about literature and the books, themselves, the better you’ll be able to ask customers’ questions and help refer them to additional titles they may enjoy, and upselling your products at the same time. An awareness of literary trends will also help you identify what new books you should bring into your store, so you have the titles that customers will be asking for.  

Interpersonal skills. Opening and running a bookstore involves plenty of interaction with other people. You’ll need to be able to welcome customers into your store, and if you hire staff, you’ll need to be able to communicate clearly in order to teach and supervise them.

Organizational skills. From keeping track of your inventory to assessing what’s selling (and what isn’t), organizational skills are a must when it comes to opening and running a bookstore.

Creativity. To thrive in today’s book industry, you’ll have to get a little creative. Whether it’s coming up with unique events or finding a way to set your bookstore apart from online retailers and other competitors, a little creativity is highly valuable in this industry.

Business background. While you don’t necessarily need a business degree or small business background to open a bookstore, having at least some business knowledge will help. Consider taking some classes at a local community college, or see if your local chamber of commerce can refer you to some programs or workshops for new business owners.

Financial Overview

As you plan your bookstore, you’ll need a detailed understanding of the costs involved with both starting up and running that store. These costs can help you create an accurate and comprehensive business plan so you’re prepared for what’s to come.

Costs to start a bookstore

Common items needed for opening a bookstore include:


  • Cash register ($100-$1,000)
  • Chairs ($50-$200 each)
  • Benches ($200-$400 each)
  • Bookshelves ($40-$150 each)
  • Magazine racks ($45-$265 each)


  • Branded shopping bags (around $200.00 for 150; price per bag decreases with larger orders)
  • Branded bookmarks (around $95 for 500; price per bookmark decreases with larger orders)


  • Books, magazines, CDs, etc. (Costs vary, especially depending on whether you’re selling new books, used books, or both).  Sufficient funds will be needed for initial inventory to properly stock  the shop. 

Working capital

Your bookstore will also need working capital in order for it to operate. Your working capital is the difference between your business’ assets and liabilities. This is the amount of money that you can access as cash or use to purchase inventory or pay for marketing. If you have too little working capital, it’s difficult to effectively run your business, and you’ll need to increase sales, cut back expenses, or change your marketing expenses to solve that issue.

How much can you potentially make owning a bookstore?

Independent bookstore income varies widely. In 2018, the U.S. bookstore industry generated $13 billion in revenue, but your actual profits will vary according to your business model and expenses. According to a survey by Womply, independent bookstores earn about $4,334 in revenue per week from approximately 73 transactions. This makes for an average annual revenue of $225,368.

One of the challenges of the book selling industry is that publishers traditionally give independent booksellers a discount margin of only 43% to 47% for trade titles. This is a low profit margin that booksellers can’t alter unless they move into buying and selling used books. Some booksellers supplement book sales with other goods, such as by selling coffee and foods through a café.

Steps to Starting a Bookstore

Step 1. Write your Business plan

After coming up with an idea, the next step in starting any business should be to write a business plan.  Not only will a bank require you to have one, but multiple studies have shown that a business plan helps increase the odds of starting a successful business. A properly used business plan will serve the entrepreneur as the road map for their business, helping them achieve their business goals.

How to write a business plan
Free sample business plans

Step 2. Form a Business Entity

A business entity refers to how a business is legally organized. There are four primary business entities to choose from which include the sole proprietorship, partnership, corporation and LLC.  Each type of entity has its own pros and cons such as liability exposure, costs and administrative requirements. 

Related: Comparison of Business Entities

 Step 3. Select your Location

Your lease or mortgage will vary according to your location and the size of the building. Leasing a space may be easier than purchasing real estate as you start up a new business, since there is typically better access to space in prime retail locations. A location with decent foot traffic or drive-by traffic is generally preferable for bookstores. 

Some bookstore owners incorporate stores directly into their homes, saving some money over the cost of a lease. Whether or not this is practical for you will depend on the layout and location of your home and whether your zoning board will allow you to use part of your home for business.

Related: Choosing a business location

Step 4. Apply for Business Licenses and Permits

The types of business licenses, permits and registrations that will be required to start a business vary on the activities of the business in addition to where it is located. 

Remember that if you combine a café with your bookstore, then you’ll need to acquire additional permits regarding food handling and safety.  

Some of the common local, state and federal registrations most bookstores will need include a sales tax permit, Employer Identification Number, and Occupancy Permit among others. 

Related: Common business licenses, permits and registrations by state

Step 5. Find Financing

Coming up with a good business idea and having the skills to run it are one thing, but getting the funding to start a bookstore is another.  Fortunately, the cost to start a bookstore can be relatively low, provided you can lease a good building to operate out of that has some retail fixtures included.  This leaves some expenses in books, shelving, furniture, retail equipment and signage.  Funding for a new start-up can be difficult as banks are typically going to want the borrower to have good credit and be able invest 15-25% of their own money.  

Related: Finding the money to start a business  

Step 6. Get your Marketing Ready

Great marketing is essential to a bookstore’s success. Not only do you need to get the word out into the community about your bookstore, but you’ll probably want to host some special events to help draw customers into your store. Besides budgeting for more traditional marketing methods like advertising, social media, and e-newsletters, think about the costs of book readings, book signings, contests and giveaways, a grand opening, and any other special events.

Another marketing strategy to offer is a customer loyalty program such as offering discounts and early meet the author access for book signings. 

Related: Low-cost ideas to market a new business

Step 7. Obtain Insurance

Several different types of business insurance are often needed for a bookstore.

  • General liability insurance can help to pay for damages if a customer is ever injured while in your store.
  • Commercial property insurance helps to cover expenses in the event that your store and its contents are damaged, such as in a fire. It usually covers the cost of your building, your inventory and equipment, your sign, and your landscaping.
  • Workers comp insurance is required if you have employees, and it helps to pay for medical expenses and lost wages if your employees are hurt while on the job.
  •  Rare book insurance offers additional coverage specifically for rare and antique books. The policy would reimburse you for the cost of books damaged or lost in an event like a flood. (These books are so valuable that a commercial property insurance policy might not cover all of the cost.)

Your insurance costs will vary depending on many factors such as the value of your inventory and building, as well as the state where you live. Be sure to request quotes from multiple companies, then sit down and compare the policies to determine the plan that’s best for you.

Step 8. Hiring Employees

You may start out as the only person working in your bookstore, however it’s important at some point to bring on employees as retail hours are typically long and you will need a break or time off if you are sick. 

Bookstore clerks make an average of $10.19 per hour, with the hourly pay ranging from a low of $7.97 to a high of $16.14 per hour. Hourly pay rates will vary according to your location and the local cost of living.

In addition to hourly pay rates, you will also need to cover payroll taxes for your employees. You may also wish to give your employees other perks such as paid time off, sick leave, and health insurance, which may be important in retaining good employees. 

Related: Hiring your first employee

Things to consider before starting a bookstore

There’s some risk in starting any new business, but you can mitigate that risk by performing market research and identifying a way to set your bookstore apart from the competition. Try to find a need that is unmet in your area, and design your store to meet that need.

Book stores that incorporate online sales along with promotions and activities (book signings, book clubs, etc) that bring customers in to the store tend to be more successful.

By putting in the research and preparation now, you’ll know more about what to expect and can help set your bookstore up for a successful launch.

American Booksellers Association
Antiquarian Booksellers’ Association of America
Independent Online Booksellers Association