The bubble tea (or boba tea) trend has rapidly gained popularity in the United States, and the chances are that even if you haven’t had one of these drinks yourself, you’ve seen plenty of them on social media. If you’re a bubble tea enthusiast and love coming up with new flavors, starting a bubble tea shop of your own might be a rewarding opportunity.
Bubble tea, also called boba or pearl milk tea, is highly popular in Taiwan and has since become a go-to drink in Europe and the United States. The basic bubble tea is made of black tea, milk, ice, and tapioca pearls, but some teas include chewy jelly, fruits, seeds, and more. These teas are served in clear cups to take advantage of their visual appeal, and they offer a healthy alternative to coffees and other fast food drinks.
As bubble tea has gained popularity in the United States, entire stores dedicated to the drink have opened. These stores offer a variety of flavors, mix-ins, and toppings and provide custom-made drinks while the customer waits.
According to Allied Market Research, the bubble tea industry has undergone significant growth in the United States and is poised to continue to grow. In 2019, the bubble tea industry was a $2.4 billion market, and it should reach $4.3 billion by 2027. Black tea made up more than half of the market’s share in 2019 and is expected to continue to grow in popularity.
Multiple factors account for the rapid rise in the popularity of bubble tea. Increased awareness of health-conscious eating habits and the popularity of healthier beverages like green and black tea has been a major factor in the market’s growth. Younger generations have also embraced bubble tea. The market was further aided by aggressive advertising and celebrity endorsements.
Several trends are shaping the bubble tea industry. According to PR Newswire, bubble tea businesses are offering new products to meet consumers’ interests driven by the wellness trend. Low-fat and calorie-free drinks are more popular, and businesses that offer and market these health-conscious options can appeal to a broader customer base.
Yahoo Lifestyle reports that the popularity of bubble tea has also given rise to many bubble-inspired foods. Bubble tea has been made into or inspired ice cream, yogurt, tarts, pizzas, and more. Some businesses are focusing on bottled bubble tea that consumers can purchase in stores.
Instagram and Facebook have been a major driver of bubble tea’s popularity, and businesses that embrace this platform will have access to a powerful marketing tool. The Culinary Edge reports that businesses have used different cups, introduced wild toppings like churros and ice cream, and used prettier flavors like striated black sugar milk to take advantage of the drinks’ visual appeal. Encouraging customers to post photos of their tea can make for highly effective marketing, and it’s likely that this trend will continue.
Most bubble tea businesses market to adults who are looking for a convenient beverage. This target market may vary slightly depending on the store’s specialty. Some businesses focus heavily on bubble tea’s health benefits, while others may offer decadent toppings and focus more on the delicious taste of their drinks.
Skills, experience, and education useful in running a bubble tea business
While you won’t need a business degree to start your own bubble tea shop, certain skills and experiences are helpful.
Food service experience. Experience working in the food service industry and a knowledge of safe food handling processes is an advantage in this industry.
Awareness of bubble tea and health trends. A business owner who’s aware of current health and bubble tea trends can make well-informed decisions about product offerings and marketing to better appeal to consumers.
Creativity. From identifying new flavors and recipes to finding the perfect marketing campaign, creativity is a valuable skill for a bubble tea business owner.
Management experience. Most bubble tea businesses require multiple employees. A business owner who has previously hired, trained and managed staff will be well-prepared for this responsibility.
Customer service skills. Creating a positive customer experience is an essential element of building a loyal customer base. A business owner will benefit from previous experience working with customers.
Multitasking abilities. Bubble tea businesses can get busy, and a business owner needs to be able to balance multiple priorities.
The cost to start a bubble tea business will largely depend on the business’ size and location. It’s possible to start a smaller business for about $50,000, and if you opt to begin with a food cart only, the cost will be even lower.
Common startup costs for a bubble tea business include:
Food cart or store renovations
Equipment – refrigerator, tea espresso machine, shaker machine, blender, strainer, cash register/Point of Sale system (POS)
Supplies including cups, lids, stirrers, and boba straws
Inventory of ingredients like milk, creamer, mixes flavored syrups, tapioca pearls, tea leaves, sugar, etc.
Seating for customers
Steps to Starting a Bubble Tea Business
Step 1: Write Your Business Plan
Before opening your business, it’s important to sit down and write a detailed business plan. This plan will serve as your guide as you start your business, and it helps to get you organized. By defining your target market, the types of products you’ll offer, how your business will operate, menu, suppliers, and projected income and expenses, you’ll have a clear path outlining the steps you need to take to succeed. If you need to apply for financing from a bank or investor, your business plan will be an important part of your application. Multiple sources have also found that taking the time to develop a business plan increases the chance of success.
Step 2: Form a Business Entity
As you prepare to launch your business, you will need to decide which type of business entity you will operate as. The business entity will determine how your business is legally organized. You can choose from four main entity types, including a sole proprietorship, partnership, corporation, and Limited Liability Company (LLC). Each type of entity comes with different pros and cons regarding issues like liability, costs, taxes, and administrative requirements. If you’re not sure which entity type is right for your business, your business lawyer can give you some advice and guidance.
Step 3: Name the Business
Finding the perfect business name can be challenging. Not only does the name have to resonate with your customers, but it also has to be available to use.
Step 4: Select Your Location
The location of your business can greatly contribute to its success. When looking for a storefront, consider the amenities you’ll need and what type of location would be best. Stores in high-traffic retail locations can build awareness of your business and generate valuable walk-in traffic, but they also carry higher rental costs than stores in quieter locations. A store with a drive-through window can also be an advantage, and this convenience can encourage customers to make a purchase.
Step 5: Register for Business Licenses and Permits
Because a boba shop involves handling food, you will also need to go through food safety & certificate sanitization training and earn proper licensure or certification, as required by your state. Your shop will be subject to regular inspections, typically from the health department, to ensure proper rules and regulations are being followed.
Your bubble tea business will also likely need to register for general local, state, and federal business registrations such as a sales tax permit, Employer Identification Number, and Occupancy Permit.
Step 6: Find Financing
Finding financing can help you to cover the initial startup costs for your business. If you’re applying for a business loan, you’ll need to have good credit and should plan to invest your own money in 15-25% of the start-up costs.
Step 7: Open a Business Bank Account
Keeping your business and personal finances in separate business bank and credit card accounts makes it easier to track the business’s income and expenses.
Step 8: Get Your Marketing Plan in Place
Marketing will help build up your initial customer base, and it’s also key in encouraging new customers to visit your store. Writing a thorough marketing plan can help you to decide how best to promote your business. Potential marketing techniques include being active on social media platforms, online advertising, radio advertising, direct mail, print advertising, and more. You might also want to establish a customer loyalty program, which can encourage customers to return to your store again and again.
Step 9: Get Business Insurance
A bubble tea business needs several types of insurance for full coverage:
General liability insurance protects the business against expenses that might occur if a customer is hurt while on the property.
Commercial property insurance helps to protect a business against damages it could face if its store or equipment were ever damaged in an event like a fire.
Worker’s compensation insurance can cover expenses like medical bills that could result if an employee were ever injured while working.
Factors like the value of a business’ equipment and how many employees are on staff can affect the cost of insurance policies. Requesting quotes from multiple insurance providers can give you the most accurate idea of how much to budget for insurance costs. When evaluating the quotes, consider how not only the premiums but also how coverage exclusions, coverage limits, and other factors compare.
Step 10: Hire Employees
A bubble tea business will need multiple employees to cover all of the shifts and to be able to keep up with the demand during peak operational hours. According to PayScale, cashiers make an average of $10.09 per hour, though their earnings can range from $7.89 to $13.21.
A business’ budget will need to include not only staff salaries but also other staff-related expenses like paid time off and worker’s comp insurance.
Step 11: Set up an Accounting System
Setting up an accounting system is critical to the long-term success of your business.
Staying on top of taxes not only keeps the business out of trouble with the government, but the numbers can be used to track and monitor trends and cash flow in the business and maximize profits.
How much can you make owning a bubble tea business?
Many factors will affect a business’ profits, including its location, the size of the business, the products offered, and how many years it’s been in operation. You can maximize your business’ chances of making a decent profit by doing thorough market research to ensure you’re opening up in an area with minimal competition but also with a high demand for your products.
Things to consider before starting a bubble tea business
Product innovation is an essential part of running a successful bubble tea business. Identifying the toppings and ingredients that are currently in demand can help your store to appeal to a broad audience, but getting creative and trying some new, exciting, non-traditional ingredients can also set your store apart from others and bring in customers.
Quality and consistency also matters to your store’s reputation. While you might design a great-tasting drink, it’s important to ensure that it stays that way. Always taste-test your products and make sure that staff are properly trained in how to prepare them. Then, do spot checks every so often to verify that the drinks are up to your store’s quality. A bad-tasting drink can result in a lost customer and a negative review, so this is an essential part of successfully running your store.
While bubble tea can be a business in and of itself, you might want to offer other products to increase your ability to upsell and bring in higher profits. Pastries, danishes, and other snack-type foods go along well with tea and can boost your income.
National Juice Bar Association