After coming up with the idea, the next step in starting your CrossFit gym should be to write a business plan. The business plan will make you focus on some important aspects of the business, such as who your customers are, how you plan to reach them, projecting sales and expenses, your value proposition to use for marketing, and more. You’ll also need to do some research to calculate exactly what your startup expenses will be and what your ongoing expenses will be.

Not only will a bank require you to have a business plan if you need financing, but multiple studies have shown that having a good business plan increases the odds of starting a successful business. Writing the plan helps you to think through all the aspects of the business and then serves as a guide as you begin.

Related: How to write a business plan

Finding the perfect CrossFit gym name can be challenging. Not only does the name have to reflect what you do and be appealing to customers, but it also has to be available to use. You can check your state’s website to see if the name is available and register your name. Your name should make you stand out, reflect your brand, and tell potential customers exactly what you do.

Related: Tips for naming a gym

A business entity refers to how a business is legally organized to operate. There are four primary business entities to choose from, which include the sole proprietorship, partnership, corporation, and Limited Liability Company (LLC). Each type of entity has its own pros and cons, such as liability exposure, costs, and administrative requirements.

When deciding on which business entity is best for a crossfit gym, it normally comes down to the sole proprietorship and Limited Liability Company.

A partnership opens the owners up to unnecessary personal liability because if a partner does something to get the business sued, or runs off with cash from the business, the other partners are personally liable to repay. The corporation can be a good choice because it separates the business assets from the owner’s assets. If the corporation is sued or certain business debts can’t be paid back, the owners aren’t personally responsible to repay them. The downside to the corporation is that it is more complicated than all the other entities and requires more administration than the LLC. If you plan on raising a lot of investment though, the corporation is usually the better choice.

That leaves the sole proprietorship and LLC.

The sole proprietorship is the least expensive and easiest entity to start which is appealing. The downside is the owner is personally liable should anything happen to the business, which is an important consideration. The LLC offers the ability to operate as a sole proprietorship with the liability protection of a corporation. Depending on the state, the cost to form an LLC runs from $40 – $500, which is pretty inexpensive for protecting the owners from business-related lawsuits and certain debts.

Related: Guide to forming your LLC
 

Your gym should be in a convenient location with easy access for your target customers. You should also avoid being near another gym so that there is less competition in your specific area.

Make sure you have adequate locker rooms with secure lockers, shelving, toilets, and shower facilities too.  If your existing facility doesn’t already have this, be sure to get a few quotes as it can be expensive to add.

Related: Choosing a business location

Each state has different requirements regarding licensing for a gym. Most commonly, there are specific requirements for what can be included in a membership contract. There are additional state requirements if your gym offers personal trainers to be aware of as well.

At the local level, some cities will need to obtain special permits and follow certain requirements.

Last, there are some general business licenses needed such as a local business license, sales tax number, and Employer Identification Number.

Related: What types of licenses does a CrossFit gym need?

Coming up with a good business idea and having the skills to run it are one thing, but getting the funding from lenders or investors to start a CrossFit gym is another. In order to get a loan, the borrower(s) will need to have good credit and be able to invest 15-25% of their money towards the total start-up costs. Some entrepreneurs use their own funds, a home equity loan, or credit cards, but you are putting your funds at risk and will have payments that may or may not be more than those of a business loan.

Related: Finding the money to start a business

Keeping your small business and personal finances in separate bank accounts is important to track the income and expenses of your business and identify trends.
 
Many banks offer free business checking accounts, so be sure to find a cost-effective option for your business.

A CrossFit gym will need to set aside a budget to cover marketing costs on a continuous basis. Common marketing techniques for a CrossFit gym include social media marketing and online advertising. Developing a website can be a significant expense, but it can also give your CrossFit gym greater visibility online.

Related: Low-cost ideas to market a new business

There are several types of insurance to consider when starting a CrossFit gym. A few of these include:
– General liability insurance can help protect you from third-party claims of bodily injury and property damage.
– Worker’s compensation insurance covers expenses like medical bills and legal fees that a business might face if an employee were ever hurt while working.
– Property and casualty insurance protects you if your equipment is damaged.

The cost to insure a CrossFit gym will vary depending on several factors. To get the most accurate idea of what to budget for insurance, request quotes from multiple providers. When comparing the quotes, consider not only the premiums but also how the plan exclusions, coverage limitations, and deductibles compare.

Related: What types of insurance does a gym need?

You will need employees and CrossFit coaches to help run your gym. It’s important to know that all coaches and trainers will need to have their CrossFit certification before training, under CrossFit licensing. You’ll have to decide if you want to pay for their training or have them do it on their own.

In addition to salary costs, your budget will also need to include other employee-related expenses. Workman’s comp insurance, unemployment insurance, and paid time off are common expenses that a business will need to cover when hiring staff.

Related: Hiring your first employee

Good software programs will make your box easier to manage. These specialty CrossFit systems help manage setting up memberships, getting paid each month automatically, social integration, and WOD tracking.

Two popular programs are WODIFY and ZenPlanner.

Setting up an accounting system for your CrossFit gym is critical to the long-term success of your business.

Staying on top of taxes not only keeps the business out of trouble with the government but the numbers can be used to track and monitor trends and cash flow in the business and maximize profits.

Related: Setting up the accounting for your business