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If you love dogs and spending time outdoors, starting a dog walking business can be a great way to combine the two. When you work as a professional dog walker, you’ll get to meet all sorts of dogs and help keep them exercised and entertained while their owners are away. Dog walking businesses require relatively little startup money, making this business option accessible to nearly any determined dog lover and entrepreneur. 

Business Overview

Starting a business walking dogs provide important exercise and care to dogs when their owners aren’t able to walk them, themselves. Most often, dog walkers visit during the day while owners are at work. Dog walkers have access to a client’s home to retrieve a dog, then walk and exercise the dog. Once the dog is home, a walker may give the dog water or a meal, so dog walking can transition into some pet sitting at times. 

Different dog walking businesses offer different types of services. Some pick up dogs from multiple homes and walk them together as a group. Others walk dogs individually. Some businesses may take dogs to dog parks for off-leash playtime, and some businesses offer more specialized services in addition to dog walking, like pet sitting, pet care, training, and more. 

Industry summary

The dog walking industry is thriving in the United States. According to IBIS World, over 75 percent of U.S. homes have pets, and there are nearly 187 million pets in the country. In fact, Americans currently own more pets than they ever have before, and pet owners spend almost $70 billion each year on their pets. The dog walking services industry accounted for over $1 billion of this revenue in 2018. 

With increased pet ownership rates and corresponding increased spending on those pets, the dog walking industry grew by an annualized 5.2 percent from 2013 and 2018, and it is expected to continue to grow in the future. During that time, the number of dog walking businesses increased to 28,927, and industry employment also grew to 52,008. 

Industry trends

As the pet industry grows, it’s also going through many changes. Jump Consulting reports that one of the major trends shaping this industry is that, while Baby Boomers previously made up the bulk of consumers in the market, they’re giving way to Millennials. With 75 percent of Americans in their thirties owning pets, dog walking businesses need to learn how to market and cater to these consumers. Because Millennials largely access their information and do their shopping online, dog walking businesses need to create user-friendly and mobile-friendly websites, focus on SEO, and maintain an active presence on social media to market to this demographic. 

The presence and development of dog walking apps Rover and Wag has also created competition for independent dog walking businesses, but these apps have created opportunity, too. The apps highlight how much consumers rely on the internet to find services that they need, as well as the value they place on being able to check in on their dog’s walking and safety using their smartphones. Dog walking businesses can embrace this technology on their own terms, creating their own apps or creating practices of texting dog owners with updates each day. Dog walking businesses can also focus on the shortcomings of Rover and Wag in their own marketing, highlighting benefits of their own business, like their extensive experience with dogs, to help market their own services. 

Who is the target market for your dog walking business?

Most dog walker businesses market toward dog owners who work or have other commitments that keep them away from the home for a long period of time. These dog owners need to have the disposable income and the need to hire a dog walker. Some businesses focus on clients located in specific locations; by gaining clients located near each other, a dog walker can minimize their travel time and maximize their income. 

Skills, experience, and education useful in running a dog walking business

While it’s possible to start a dog walking company without a business degree, certain skills and experience can increase the chances of a business being a success. 

Dog handling and care experience. Dog handling and care experience is a must when starting a dog walking business. A background in canine behavior and training can be helpful in keeping both the dog walker and the dog safe, and in making the walks more enjoyable. Basic canine first aid skills, such as the ability to triage a wound and recognize if a dog is experiencing heat stroke, are also important and can build a dog owner’s confidence in a business. 

Organizational skills. Good organization is important when creating and maintaining a schedule of multiple dogs that need to be walked. A well-organized walker can ensure that they arrive at each home on time, and prompt, dependable service can help to win loyal, repeat customers. 

Attention to detail. Dog walkers also need to pay careful attention to detail in following an owner’s instructions, making sure that they always arrive for every appointment, and even in working with different types of harnesses and collars to ensure that a dog is safe. 

Customer service skills. A dog walking service that provides excellent customer service will stand out from other dog walkers. Communication skills, both over the phone and through text, are important for any dog walker. A dog walker should also know how to address customer concerns and worries about their dog. 

Management experience. For business owners who want to build a business with multiple dog walkers, employee hiring, management, and training experience can help with the growing business. 

Marketing skills. Any dog walking business will require active marketing to gain new customers. A business owner who can do at least some of their marketing themselves can save money over the cost of hiring a professional marketer. 

Financial Overview

Starting up a smaller pet walking business is highly affordable, since no physical space or inventory are required. The largest expense will be transportation to get to the customers’ homes, but purchasing a used, instead of a new, vehicle can help to keep costs minimal. Expect to spend around $2,000 to start a new business using an existing vehicle. 

Common startup costs for a dog walking business include: 

  • Vehicle for transportation
  • Website
  • Marketing materials, like brochures and business cards
  • Supplies like dog treats and extra leashes

Working capital

A business walking dogs needs working capital to cover operating expenses like employee salaries and marketing expenses. If too much working capital is used up when paying for these expenses, and a business doesn’t book enough walks to replenish that working capital, it can be difficult to keep the business operating. 

Insurance

A dog walking business needs multiple types of insurance in order to be fully covered: 

  • General liability insurance protects the business from any injuries that might happen while working, like if a pet bites someone else during a walk. It can help to cover lawsuit expenses and medical bill expenses. 
  • Care, custody and control insurance protects a business if a dog in the dog walker’s care is injured or gets lost. 
  • Commercial vehicle insurance covers business-owned vehicles and can pay for expenses or lawsuits that result from a car accident. 
  • Workmans comp insurance covers expenses like lost wages or medical bills if an employee is hurt while on the job. 

The cost of insurance policies can vary based on the business’ location and the number of employees on staff. To get the most accurate idea of what insurance will cost, request quotes from multiple insurance companies. Compare those quotes and be sure to look at different factors like premiums, deductibles, and policy exclusions to determine which option is best for a business. 

Common operational expenses

In addition to the above startup expenses, be sure to budget for the following operational expenses that come with a dog walking service. 

Employees

Depending on the size of a dog walking business, it may be necessary to hire multiple dog walkers. According to PayScale, dog walkers earn a median payment of $14.51 per hour, with some dog walkers earning as little as $9.69 per hour, while others earn as much as $25.59 per hour.

Along with budgeting for employee pay, a business may also need to plan to pay workmans comp insurance, and possibly to contribute toward health insurance and paid time off for employees. 

Marketing

Good marketing is important to a dog walker business’ success. Marketing helps to generate initial business, and those customers can turn into repeat customers when the business delivers quality service. Dog walking businesses can use many different types of marketing techniques, from social media to print advertising and even the development of a website. The costs of marketing can vary depending on the type and volume performed, but the more that a business owner can do for themselves, the lower they can keep their marketing expenses. 

Business Licenses & Permits

A dog walking business like most enterprises will need to obtain business licenses and permits to operate. The requirements can vary from state to state and from town to town. 

 

How much can you potentially make owning a dog walking business? 

According to Glassdoor, dog walkers make an average salary of $27,634 per year, with some making as much as $42,000 per year.

Your income will depend on many different factors, from the number of years you’ve been in business to the number of clients you take on and the rates that you charge. Offering complementary services, like nail trims, training, and pet sitting can also increase your business’ potential income. 

Things to consider before starting a dog walking business

Running a dog walking business is hard work, but it can also be a rewarding experience, too. Plan to walk dogs in all weather, and realize that your clients may want you to come walk their dogs on holidays, too. Many dog walkers get to know their regular clients’ dogs quite well, so keep in mind that if a client stops using your services or moves away, you may miss the dogs that you’d been walking. 

When starting your business, it’s important to find a way to set yourself apart from the competition, including the walkers that dog owners could find on apps like Rover and Wag. Taking a course in canine CPR and first aid or bringing a background as a dog trainer to the position are just a few ways that you can make yourself stand out.  

Resources
International Association of Canine Professionals
International Organization of Professional Dog Walkers

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