Starting a dry cleaning business is an excellent opportunity for entrepreneurs who are looking to step into a service industry that plays a role in the daily lives of millions.
Starting a dry cleaning business might seem like a big undertaking, but with proper planning, research, and execution, anyone can do it. In this guide, we will provide an overview of what it takes to start a dry cleaning business.
Business Overview
A dry cleaning business offers specialized laundry services for clothing and textiles that cannot be traditionally washed at home. This includes a variety of garments and fabrics that require careful handling, from suits and wedding dresses to delicate linens. With the right location and service model, dry cleaning can be a lucrative venture, attracting a diverse clientele ranging from busy professionals to commercial businesses.
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Industry Summary
The dry cleaning industry has shown resilience over the years. With busy lifestyles and a focus on convenience, outsourcing cleaning needs has become a norm for many individuals and businesses. The industry is composed of both small, independent dry cleaners and larger franchise operations.
The dry cleaning industry is mature, with over 28,000 businesses operating in the United States, and industry revenue is approximately $7.6 billion per year.
Steps To Start A Dry Cleaning Business
Step 1: Research the Market
Running a successful dry cleaning business starts with understanding your customer base. Only by knowing your potential customers can you offer services that cater to their needs and preferences.
One of the best ways to start this research is to evaluate local population density and growth trends. Understanding the number of people living in the vicinity of your dry cleaning business can help you understand market opportunities. The US Census Bureau website can provide detailed information about population dynamics in specific locations. It is essential to understand the population’s ages and demographics to determine the specific needs and requirements of your customers.
The second factor to evaluate is the profession types that may require professional dry cleaning services. For instance, white-collar office workers require classic and professional attire that needs regular dry cleaning services. This customer group can be a significant source of revenue as they will likely choose the convenience of dry cleaning services. The income levels of the local population also help to estimate the customer base and their ability to utilize dry cleaning services.
The location of your business relative to the potential customer base can also help you determine the market size. For instance, customers are more likely to use a dry cleaning business near their workplace or residence. Evaluating the occupancy rates of office spaces and new construction can also provide insights into potential customers.
Last, assess your competitors’ location, size, services, pricing, and customer reviews. This enables you to gain insight into the market saturation and the competition. Uncovering underserved customer segments that require niche services could be an opportunity to position your business to cater to these specific needs and differentiate yourself from the existing competitors.
Through this research, you may uncover untapped opportunities or underserved customer segments. This could be a niche market not adequately served by existing dry cleaners, such as high-end garment care, specialty fabric cleaning, or uniform rental services. By identifying these opportunities, you can position your business to cater to these needs and differentiate yourself from the competition.
Step 2: Write a Business Plan
Opening a dry cleaning business is an exciting prospect, allowing you to be your own boss and tap into a steady market for laundry services. However, transforming your idea into a successful business requires careful planning and a realistic outlook. This is where a detailed business plan comes in.
A business plan lays out your strategy on paper and helps bring a dose of reality to your idea. You’ll evaluate and analyze various aspects of your business, from market conditions to financial projections. By doing so, you gain a better understanding of the challenges and opportunities that lie ahead.
One of the most important components of the business plan is the financial projections. Here, you will estimate your expected sales and project costs for rent, equipment, labor, supplies, utilities, and other expenses. These projections let you model different scenarios to see if you make enough to cover costs plus leave a reasonable profit.
Related: How to write a business plan
Step 3: Source Funding
As an entrepreneur, having a sound business plan is one step, while getting access to funds that will enable you to start the business is another. This can be one of the most challenging aspects of starting a business, so here we will go over the most common types of funding for a dry cleaning business.
Self-funding: The first source of funding to assess is using your own personal savings. If your personal savings are not enough to cover the startup costs, you may need to explore additional outside funding sources.
Traditional bank loans: If you’re looking to secure more significant funds, conventional bank loans are a great funding option to consider. The application process for a bank loan can be time-consuming, and approval is not guaranteed. Banks generally provide loans that require collateral, and if the bank feels the loan is too risky, they may use an SBA (Small Business Administration) loan guarantee. It’s important to take your time and thoroughly investigate your credit score and the requirements for the loan before submitting your application.
Friends and family: In some cases, friends and family can provide an easy funding source to get your dry cleaning business off the ground. While this option may offer fast and straightforward financing, it’s important to put any agreements in writing to avoid misunderstandings and confusion.
Microloans: If your funding needs are relatively low or you’re unable to secure credit through a traditional lender, you can explore microloans. Some organizations offer microloans specifically designed for small businesses. In addition to providing funding, some of these programs also offer business training to help you manage and grow your dry cleaning business effectively.
Related: Finding the money to start a business
Step 4: Register the Business
There are a number of important steps you’ll need to take to ensure your business is legal and legitimate.
Business structure: Deciding on the right business structure is the first task in the registration process. This selection affects your legal liability, tax obligations, and operational flexibility. The four main types of business structures are:
- Sole proprietorship: This is the simplest form of business structure where you alone own the company and are responsible for its assets and liabilities. It’s easy to set up with the lowest startup costs.
- General partnership: In this structure, two or more individuals share ownership, and each partner contributes to all aspects of the business, including money, property, labor, or skill…
- Corporation: It’s a legal entity that is separate from its owners, providing them with personal liability protection. However, it is more complex and expensive to set up.
- Limited Liability Company (LLC): An LLC combines the characteristics of a corporation and a partnership or sole proprietorship. It provides owners with limited personal liability but is easier to administer.
Related: Comparison of business structures
Forming an LLC sounds complicated and expensive, but using an entity formation service guides you through the process so you know it was done right.
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Business name registration: After registering the business structure, you may need to register your business name. This process will vary depending on what business structure you pick. Sole proprietors and partnerships will often be required to register a “Doing Business As” (DBA), while corporations and LLCs register with the state during the formation process.
During this time, it’s also a good idea to check if the name you want is available as a web domain, even if you’re not ready to set up a website yet.
Related: Finding a domain name for your business
Obtain business licenses and permits: There are a number of licensing requirements for opening a dry cleaning business. These vary by state and may include obtaining an air quality permit, wastewater discharge permit, fire department operational permit, and possibly special zoning permits. In order to comply with regulations from environmental agencies, worker safety organizations, fire codes, and more, you’ll need to do your research and obtain the necessary local permits and licenses.
In addition to dry cleaning-specific requirements, there will likely also be a variety of general registrations needed before opening. These could include a business license, seller’s permit, and Employer Identification Number (EIN).
Related: What licenses does a dry cleaning business need?
Step 5: Acquire & Set Up a Location
Setting up the operations for a dry cleaning business is the next step to cover that finally starts to transform your ideas into a tangible reality.
The first task in setting up your dry cleaning operations is choosing the right location. Look for areas with high population density and proximity to potential customers. Busy streets, shopping centers, or areas with high foot traffic are usually good choices. Consider factors like visibility, accessibility, and parking availability when selecting the location. Assess the space requirements for your dry cleaning operations. Consider the layout and design needed for sorting, cleaning, pressing, and storage areas. Sufficient space is essential for maintaining an efficient workflow and ensuring proper organization.
Before signing the lease, ensure the utility setup is able to support the demands of your dry cleaning equipment. This includes sufficient electrical power, water supply, and drainage, along with appropriate ventilation systems to handle the chemicals used in the cleaning process.
Next, identify the necessary equipment for your dry cleaning operations, such as dry cleaning machines, pressing equipment, steamers, and storage systems. Research reliable suppliers and make sure the equipment meets industry standards and safety regulations.
Last, dry cleaners will need to comply with fire codes and safety regulations specific to your location. This includes the installation of fire alarms, ventilation systems to mitigate the inhalation of fumes, and ready access to fire extinguishers.
Step 6: Hire Staff
If you’re planning on hiring employees, it’s essential to understand the responsibilities that come with being a new employer, as there are a few legal requirements that you must complete to ensure compliance with federal, state, and local laws.
First and foremost, you’ll need to obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS). This number is used for tax purposes and enables you to report wages paid to your employees.
Next, ensure that prospective employees are eligible for employment in the United States. You’ll need to fill out Form I-9 to verify your employee’s identity and employment eligibility.
Various state laws govern the reporting of new hires. Consult your state’s requirements to comply with the necessary reporting procedures.
Worker’s compensation insurance is mandatory in most states. It provides coverage for work-related injuries and illnesses for your employees.
Finally, familiarize yourself with labor laws that govern your business, including minimum wage, overtime pay, and anti-discrimination laws. Understanding these requirements will help you effectively manage your employees and create a fair work environment.
Related: State guides for hiring your first employee
Step 7: Prepare to Open!
Starting a dry cleaning business involves a range of tasks, and as you near the end of your preparations, there are several important steps to address. While the specific needs may vary for each individual, here are some common loose ends to tie up before launching your business:
Business insurance: Business insurance can safeguard you against potential liabilities, property damage, and other unforeseen circumstances. Consult with insurance professionals to determine the appropriate coverage for your specific needs.
Setting up bookkeeping: Establishing a reliable system for bookkeeping is essential for managing your financial transactions, taxes, and financial statements. Invest in accounting software that can streamline your daily operations, facilitate accurate record-keeping, and provide an organized view of your business’s financial health.
Opening a business bank account: Separate your personal and business finances by opening a dedicated business bank account. This will make it easier to track your income and expenses and ensure proper financial management.
Creating a marketing strategy: Develop a marketing strategy to promote your new dry cleaning business. This should include creating a distinctive logo and professional website, as well as implementing various marketing channels such as social media, local advertising, and targeted promotions. Consider customer loyalty programs and partnerships with local businesses to expand your customer base.
Preparing for the grand opening: Ensure you have everything in place for your grand opening, from staff training to finalizing equipment setup and signage. Think about coordinating promotional events or discounts for the opening period to attract customers and generate excitement. Don’t forget to complete any remaining administrative tasks, such as obtaining necessary permits or licenses.
Common Questions When Starting A Dry Cleaning Business
How much does it cost to start a dry cleaning business?
Starting a dry cleaning business requires careful planning and budgeting to ensure a successful launch. While the total cost can vary greatly depending on location, size, and other factors, the total cost of starting a dry cleaning business often ranges from $150,000 to $500,000 or more.
Here is an overview of the most significant expenses associated with starting a dry cleaning business:
Equipment and supplies: The largest expense for a dry cleaning business is typically the equipment and supplies needed to get started. This includes dry cleaning machines, pressing stations, finishing equipment, conveyors, hangers, and cleaning materials. The estimated cost for these items can range from $100,000 to $300,000.
Location: Rent or lease costs for your business location can vary depending on the size and location of the space, as well as the local real estate market. Initial deposits, such as security and utility deposits, can add up to $10,000 or more.
Renovations and setup: If your location requires renovations to fit the needs of a dry cleaning operation, such as installing vents or remodeling the customer area, costs can vary from $5,000 to $50,000.
Business registration and permits: Registering your business and obtaining necessary permits or licenses, such as business licenses, wastewater permits, fire safety permits, and other regulatory costs, can range between $1,000 and $5,000.
Insurance: Protecting your business with the right insurance policy is crucial. The costs for a comprehensive insurance policy can run between $3,000 and $7,000 per year.
Marketing: To attract customers, you will need to invest in marketing your business. This may include creating a website, branding materials, and local advertising. The estimated cost for marketing efforts can range from $5,000 to $20,000.
It’s important to note that the costs outlined above are estimates only and can vary based on your location and other factors.
How profitable is a dry cleaning business?
Determining the potential profitability of a dry cleaning business requires considering a range of factors and industry statistics. While the profitability can vary based on various factors such as location, competition, and operating efficiency, we can provide a general estimate of the potential profit.
On the revenue side, let’s assume a modestly busy dry cleaning business handles about 100 garments per day, charging an average of $10 per garment. This equates to daily earnings of $1,000, or about $30,000 per month, assuming the business operates 30 days a month.
On the expense side, monthly costs can include rent (let’s say $3,000 for a well-located shop), utilities ($2,000), payroll for a small team ($8,000), insurance ($500), supplies and maintenance ($2,000), and miscellaneous costs such as marketing, repairs, and administrative expenses ($1,500). This totals to monthly expenses of approximately $17,000.
Subtracting the estimated expenses from the revenue gives us a monthly profit of $13,000 before taxes. Annually, this would be around $156,000 in profit. However, it’s important to remember that these figures are hypothetical and can vary widely depending on several factors.
What is the NAICS code for a dry cleaning business?
The NAICS code for a dry cleaning business is 812320, which is categorized under Drycleaning and Laundry Services.
The NAICS code (North American Industry Classification System) is a federal system to classify different types of businesses for the collection and reporting of statistical data.
Resources:
American Drycleaner
Cleaner and Launderer
Drycleaning and Laundry Institute International
