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Keeping up with home repairs and maintenance can be a challenge. Not only do home and property owners need to have the time to make repairs and improvements, but they also need the skill set that each task requires. In many cases, they turn to handymen to help. If you’re skilled and versatile when it comes to maintenance and repairs, you can turn those talents into a business. And, when you own your own handyman service, you can work part-time, start up slowly, and grow that business into a sustainable full-time venture.

Business Overview

Handyman services businesses offer a variety of maintenance and repair services encompassing everything from very small tasks to much larger projects. Handymen are often regarded as being talented in multiple areas of building repair and maintenance; a single handyman may be able to put up drywall, install a tile floor, fix a leaky faucet, and much more. When compared to professional contracting services, plumbers, and electricians, handymen typically have lower rates, but they also lack the licensing required to do larger projects in these areas. Instead, they’re sought out as an affordable solution when a project doesn’t require a specialist or when a building owner can’t wait for a specialist to be available.

Handymen businesses are typically hired by homeowners, but they may also work for property managers. Some property managers may hire handymen through ongoing contracts, hiring them to perform monthly maintenance and tasks. Homeowners are more likely to hire handymen only on occasion as need arises.

Industry Summary

According to IBIS World, the handyman service franchise industry experienced a 5.7% growth from 2014 to 2019. This growth was largely driven by the expansion of the construction industry during that time period. An increase in per capita disposable income also meant that more homeowners could afford to hire maintenance and repair help, rather than taking on the work on their own. It’s expected that this growth will continue from 2019 to 2024, but at a slower rate. It’s likely that both residential and commercial construction will continue at a higher rate, but that growth will slow. This should mean increased opportunities for handyman businesses. 

As of 2019, the handymen services franchise industry was a $5 billion market. A total of 1,586 businesses employed 19,641 people.

Industry Trends

Jobber Academy’s 2020 Home Services Trends Report identifies several trends that are affecting the handyman industry. One of those trends is that businesses will increasingly use marketing platforms that provide measurable results. While 75% of home entrepreneurs rely on word of mouth as a source of new clients, businesses can harness the use of platforms like Google My Business, Google AdWords, and social media to get measurable results from their marketing.

Customer-facing technology also stands to transform home service businesses. Software that helps with tasks like sending quotes and invoices, collecting online payments, scheduling jobs, and even sending client reminder texts and emails can make businesses more efficient while also making them appear more professional.  

This software can also help businesses to adapt to one of their customers’ growing preferences: According to this report, 46% of customers want to be able to schedule appointments using email, an online platform, or a mobile app. However, only 38% of home service entrepreneurs are offering online booking, identifying a major opportunity for a change that could help businesses to better appeal to their customers. By adopting online booking, businesses can stay competitive and save time on their scheduling, too.

Who is the target market for your handyman service?

Handyman services typically market to homeowners and property managers. A business may choose to specialize in a certain type of services, like lawn care or interior property maintenance, and that specialization may change the target market.

Skills, experience, and education useful in running a handyman service

Starting a handyman service doesn’t require a business degree, but there are certain skills and experiences that can increase the chances of the business becoming a success.

Repair and maintenance experience. Firsthand experience in building repair and maintenance is one of the most valuable assets that a handyman can have. Formal training or apprenticeship in the home repair trades is another great advantage that will leave a handyman well-prepared for some of the challenges of this career.

Scheduling and estimating skills. The ability to accurately estimate both the cost and completion time of a project is important and can help to keep handymen profitable while preventing overbooking.

Customer service skills. Handymen need to be able to professionally interact with customers and address customer concerns. Experience or skills in customer service can help to retain returning customers.

Attention to detail. Details matter in building repair and maintenance, so handymen need to be focused and attentive to ensure their jobs are done correctly and well.

Problem-solving skills. Handymen work on many different projects, and they can never know just what to expect from a job. The ability to think on their feet and identify and solve problems can help them to impress customers and do quality work.

Management experience. If business owners plan to hire a team of handymen or apprentices, then previous experience in hiring, training, and managing employees will be helpful.

Costs to Start a Handyman Business

Handyman services are relatively affordable to start, especially since handymen can invest in additional tools and supplies when they are needed. If you’re starting from scratch with no existing supply of tools, plan to spend about $5,000 plus the cost of a vehicle.

Common startup costs for a handyman service include:

  •     Tools and equipment
  •     Inventory and supplies for each job
  •     Business supplies like invoices and business cards
  •     Website
  •     Truck or van

Steps to Starting a Handyman Business

Step 1. Write your Business Plan

After coming up with the idea, the next step in starting your business should be to write a business plan.  Not only will a bank require you to have a business plan, but multiple studies have shown that a business plan helps increase the odds of starting a successful business.

How to write a business plan
Free sample business plans


Step 2. Form a Business Entity

A business entity refers to how a business is legally organized to operate. There are four primary business entities to choose from which include the sole proprietorship, partnership, corporation and LLC.  Each type of entity has its own pros and cons such as liability exposure, costs and administrative requirements. 


Related: Comparison of Business Entities

Step 3. Select your Location

Most handyman services can be run out of an existing garage or basement. If a business grows to encompass multiple handymen and vehicles, then it may be necessary to rent a garage. Rental costs will depend on factors like the property’s size and location.


Related: Choosing a business location


Step 4. Apply for Business Licenses and Permits

A handyman service will need to obtain certain business licenses and permits. These permits and licenses can vary based on the state and town where the business is located and may also vary depending on the type of work being performed. 

Related: Common business licenses, permits and registrations by state


Step 5. Find Financing

Coming up with a good business idea and having the skills to run it are one thing, but getting the funding to start a handyman business is another.  Funding to start a handyman business business can be difficult.  In order to get a loan, the borrower(s) will need to have good credit and be able invest 15-25% of their money towards the total start-up costs. 


Related: Finding the money to start a business  


Step 6. Get your Marketing Plan in Place

While work-of-mouth and customer referrals can drive some traffic to businesses, it’s also important for handymen to market on their own, too. The creation of a quality website demonstrating a business’ work is an important first step. Other marketing activities include social media marketing, direct mail, print advertising, and online marketing. The cost of these activities varies depending on the type of activity and the volume of the marketing performed.

Related: Low-cost ideas to market a new business

Step 7. Get Insurance

A handyman service needs several types of insurance for full coverage:

  • General liability insurance protects the business if a customer is ever injured as a result of the handyman’s work. This type of policy can help to cover expenses like legal fees and medical bills. 
  • Commercial property insurance can help to cover expenses like the loss of or damage to a business’ equipment if it’s ever damaged in an event like a fire.
  • Workmans comp insurance helps to cover expenses like lost wages and medical bills that can occur if an employee is ever injured while at work.
  • Commercial auto insurance helps to cover related expenses if the business’ vehicle is ever in an accident.

Multiple factors, like the business’ location and the value of its vehicle, will affect the cost of these policies. To get the best idea of insurance costs, request quotes from multiple providers. Don’t just look at how the premiums compare, but be sure to also consider other elements like coverage limits, exclusions, and deductibles.

Step 8. Hiring Employees

While many handyman services are run entirely by the business owner, it’s also possible to hire employees and expand the business’ capacity and income. According to PayScale, handymen earn an average of $22.79 per hour, or $45,000 per year. That income can range from as little as $28,000 per year to as much as $67,000 per year.

Employee salaries are just one of the expenses that come with hiring staff. A business will also need to budget for the cost of paid time off, health insurance contributions, and workmans comp insurance.

Related: Hiring your first employee

How much can you potentially make owning a handyman service?

Handyman services can see different profits depending on their location, the type of services offered, and even the years that the business has been in existence. Home Advisor reports that handymen charge between $77 and $155 for smaller jobs that only take one to two hours to complete. Larger jobs can cost $300 and up. As handymen become more experienced, they can charge higher prices, too. 

Things to consider before starting a handyman service

According to Handyman Startup, when starting your handyman service, you’ll want to think about the type of business you offer. Handyman services aren’t all the same, and it’s important to find a business model that works for you. Maybe you’ll want to focus on working just on weekends, when homeowners tend to be home. This business model allows you to start this service part-time on the side while still working another full-time job.

Other service models may be a better fit. If you’re a versatile “jack of all trades,” then you could market yourself as a “do it all” handyman and build up your roster of returning clients. Keep in mind that, depending on the type of work, you may need to hold multiple trade licenses.

Alternatively, you may want to market yourself as being a solution to niche needs. With this model, you can focus on perfecting one skill, like installing tile or installing TVs. You’ll only need to invest in minimal tools, and as you perfect the skill, you’ll become faster (and better) at the work. This can help to increase your profits, as long as you choose a specialty that there’s plenty of demand for. Marketing becomes even more important in this service model, since you’re less likely to have returning customers and may need to constantly work to drive new business.

Working as a handyman can be a rewarding venture, especially if these are skills that you’re already using to improve and maintain your own home. Maybe you’ll even come up with your own service model and do something completely different to stand out from the competition.

Association of Certified Handyman Professionals
United Handyman Association