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If you’re working as a tattoo artist in a studio, chances are you enjoy putting your creativity to work and helping customers to bring their ideal tattoos to life. But if you’re ambitious and have an entrepreneurial drive, the next natural step is to start thinking about starting your own tattoo studio. When you own a studio, you’ll have control over its creative direction, and can even hire other tattoo artists and support their careers. Before you start planning out your studio, make sure that you understand everything that will go into your new business venture.
At tattoo studios, professional tattoo artists both design and apply permanent tattoos at customers’ requests. Some customers come in with a hand-drawn design or sketch, which a tattoo artist can then redraw and develop into a template. In other cases, customers are able to select from a portfolio of existing designs. Depending on the complexity of a design, a customer may come in for one session, or the tattoo may be completed over the course of multiple sessions.
Many studios offer complementary services, too, expanding their potential income. Tattoo removal services and tattoo cover-ups are a natural fit for any tattoo studio. Branching out into body piercings is another option.
The tattoo industry has experienced significant growth from 2014 to 2019. According to IBIS World, during that time the tattoo industry experienced a 6.1% annual growth. The number of businesses increased to 47,832, while industry employment also grew to 54,400. In 2019, the industry brought in $2 billion in revenue.
This growth was driven by the growing popularity of tattoos. As stigma over tattoos has been reduced, demand for them has increased, with nearly 30% of the population having tattoos today. Tattoos are highly popular among millennials, with nearly 50% of millennials having tattoos. This has resulted not only in increased business for tattoo studios, but a wider customer base, as well.
The tattoo industry is constantly evolving, and tattoo studios need to be able to keep up with changing demands to appeal to customers. Stylecaster notes that some of the tattoo trends of 2019 will remain popular, like minimalist black ink and grunge tattoos. Watercolor tattoos will go out of style, but they’ll be replaced by tattoos that make bold use of color. This trend of big, bold color is also likely to merge with traditional tattoo styles, essentially reinventing traditional tattoos.
Korean tattoos are another trend to watch. Many of these tattoos are small and refined, but that style is also likely to merge with other tattoo styles for new and exciting techniques.
Careful planning is also becoming more popular. People are making the decision to go big with their tattoos, rather than getting many small pieces, and they’re planning out the work in great detail. Some customers are having large projects completed with one tattoo artist, while others take the route of having multiple smaller projects completed by artists with complementary styles. There’s more thought going into the art and effect of tattoos today.
Who is the target market for a tattoo studio?
Tattoo studios market to adult audiences who enjoy tattoos (and sometimes body piercings). An ideal target market has the disposable income to invest in tattoos, and tattoo enthusiasts who could become repeat customers are particularly valuable for tattoo studios. Because millennials in particular are so enthusiastic about tattoos, they make up a large portion of a studio’s target market.
Skills, experience, and education useful in running a tattoo studio
Opening and running a tattoo studio doesn’t require a business degree, but certain skills and experiences can increase the business’ chance of success.
Tattooing experience. Tattooing talents and experience are necessary when starting a studio. If studio owners have previously worked as tattoo artists, themselves, they may bring an existing customer base to the studio.
Artistic talents. Artistic skill is a must for any tattoo artist, and a studio owner should have both artistic talents and artistic knowledge, which is important in evaluating others’ work and hiring on more tattoo artists.
Awareness of trends. Customers often want tattoos that represent the newest trends, so a studio owner needs to be aware of evolving trends to ensure that the studio can deliver those types of tattoos.
Creativity. Many customers are looking for tattoos that are new and fresh. Studio owners need to constantly rely on their creativity to provide the unique designs customers seek.
Customer service skills. Studio owners engage with customers daily. Strong communication skills are needed to understand what a customer’s looking for and to keep the customer relaxed and engaged during each session.
Management skills. If a studio brings in additional artists, the ability to hire, train, and manage staff is important. Recruiting and interviewing potential hires, as well as evaluating their portfolios, is another important skill to have.
Starting a smaller tattoo studio with one tattoo station is relatively affordable, and can be done for about $15,000. Larger shops require larger investments and can cost as much as $30,000 or more to establish.
Common startup costs for a tattoo studio:
- Equipment like tattoo tables and tattoo guns
- Cleaning supplies
- Inventory of tattoo ink
- Furniture for a waiting area
A tattoo studio will rely on working capital to keep it operating. Working capital helps to finance expenses like inventory and supply purchases. If too much working capital gets tied up in inventory and the studio doesn’t do enough business to replenish that working capital, it will be hard to keep the business running.
Tattoo studios will need to purchase multiple types of insurance in order to be fully covered:
- General liability insurance helps to protect the studio if any customers are hurt while on the property, like if a customer trips or falls. This policy usually covers expenses like legal fees and medical bills.
- Commercial property insurance protects the studio in case its building, equipment, and inventory are ever damaged by an event like a fire.
- Workman’s comp insurance helps to cover expenses like medical bills or lost wages if any employees are ever injured while on the job.
Many factors can affect insurance policy cost, including the value of the studio, the value of its equipment, and the number of staff employed. To get the most accurate idea of insurance costs, it’s best to request quotes from multiple providers. Then, compare those quotes while paying attention to variables like coverage limits and exclusions, premiums, and deductibles.
Common operational expenses
In addition to budgeting for the above startup expenses, a tattoo studio’s budget needs to include the following common operational expenses.
Rental costs will depend on the studio’s size and location. Shops in higher traffic areas will have rental costs, but they may generate walk-in traffic and increased awareness of the business.
Depending on a studio’s size, hiring additional tattoo artists may increase its productivity and allow it to keep up with increased customer demand. Some tattoo artists may bring their existing customer base with them to the studio, so this can be a worthwhile investment. According to PayScale, tattoo artists make an average of $96.67 per hour. Depending on the hiring arrangements, a studio may also need to budget for workman’s comp insurance, paid time off, and health insurance contributions for staff.
Marketing is an important ongoing activity that can help to bring in new customers. Many tattoo studios use social media marketing, in addition to creating and maintaining a website. Establishing a referral program or loyalty program can help to bring in new customers while building on the loyalty of existing customers. Marketing costs will depend on the type of marketing activity performed.
Business Licenses & Permits
A tattoo studio will need to obtain certain business licenses and permits. These permits and licenses can vary based on the state and town where the studio is located.
Every state has specific requirements and regulations when starting a business. Select your state below to find the guide to starting a business in your state.
How much can you potentially make owning a tattoo studio?
Tattoo studios are often highly profitable businesses. According to Market Research, many tattoo studios do over $500,000 in business each year. It’s estimated that tattoo studio revenues average $241,000 per year, per studio. While factors like a studio’s location, the number of tattoo artists employed, and its years in business will affect profits, this can be a business that offers significant financial returns.
Things to consider before starting a tattoo studio
Often, finding a good location for a tattoo studio can be the most difficult and time-consuming part of starting this type of business. According to Tattoo.com, some landlords are unwilling to rent space to a tattoo shop, and some retail centers consider tattoo studios to be nuisance businesses and won’t rent to them. Visibility is important to increasing awareness of your new shop, so be patient and look for a location that works.
Even once you find a location, be prepared to do some renovating. Most local laws will require that you outfit the studio with a hand washing station that’s separate from the bathroom. You’ll probably need to invest in non-porous floors that are free of tears and rips.
Another common challenge in running a tattoo studio is finding the right tattoo artists and maintaining a positive work environment. Painful Pleasures recommends hiring tattoo artists based on their attitudes and potential, not their current skill level. When you create an environment that allows artists to grow, you’re more likely to attract quality artists. For instance, you can encourage artists to create a gallery piece and build their portfolio, even if they do that piece at a discount while building their skills.
Be prepared to hold an active role in managing artist relationships and in keeping a peaceful balance in the studio. Doing shop bonding activities can help you to get to know your employees well while also building relationships between the artists for a better work environment.