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It often takes a talented eye to bring out the very best in a building. Whether it’s a new building or a renovation, an interior designer can help to transform a space to be functional, beautiful, and just what the building’s owner is looking for. Becoming an interior designer and starting an interior design business requires lots of work, including formal education, but it can also bring the opportunity to transform and improve countless spaces and countless lives at the same time.
Interior designers work with clients to improve both the aesthetics and the functionality of a space, whether that’s a single room or the entire interior of a new business. Designers follow a complex process that starts with analyzing a space and performing research. Good designers need to combine both attention to detail and creativity in their work, planning, revising, and then executing designs to meet their clients’ desires.
Because of the intricate knowledge required in this field, designers tend to specialize in a particular field, like residential interior design or commercial healthcare facility design. They often work closely with architects and contractors, and will focus on everything from the overall layout of a room to the color palette to the placement of furniture.
According to IBIS World, the interior design industry underwent steady growth from 2015 to 2019. During that time, the industry experienced 1.6 percent annual growth, and the number of businesses increased to 110,280. Correspondingly, industry employment also grew to 140,828. In 2019 alone, the industry brought in $16 billion in revenue.
This steady growth was largely driven by an increase in both residential and commercial construction projects driven by the improved economy. The per-capita disposable income also increased during that time, meaning people were more likely to be comfortable spending money on luxuries like interior design.
Many trends are currently affecting the interior design industry and shaping what that industry may look like in the coming years. According to Interiors+Sources, one of the largest trends currently shaping the industry is an increased focus on the environmental and social aspects of design projects. Consumers are considering the sustainability not only of their design projects, but also of the design businesses that they decide to hire. Design businesses that can demonstrate their sustainable designs may win jobs over other businesses lacking that sustainability experience.
With loneliness being a major issue in society today, interior designers have the opportunity to use design to combat that issue. This is particularly true in commercial interior design, where designers can create inviting spaces that allow for maximum social interaction.
Architectural Digest predicts that interior design will become increasingly digital, with designers relying on visualization apps, online purchasing tools, and online communication tools. Increasingly, designers will be able to facilitate virtual designs, which means they could potentially have clients anywhere. Social media has already become a powerful marketing tool for interior designers, and it’s likely that the trend will continue, serving as a major platform that becomes more refined and business-focused for designers.
Who is the target market for an interior design business?
An interior design business will generally market to the owner of a physical property, though that target audience will become more refined based on a business’ specialty. Some businesses focus on high-end design for affluent homeowners, while others may offer commercial interior design services for larger businesses like hotels, senior living facilities, and restaurants.
Skills, experience, and education useful in running an interior design business
Starting an interior design business doesn’t require a business degree, but certain skills and experiences can make the process of starting this business smoother and potentially more successful.
Design experience and education. According to Career Explorer, a bachelor’s degree is required to become an interior designer. Interior designers’ education usually includes courses in topics like project management, drafting, design, space planning, and 3-D imaging. Several states require interior designers to earn an interior design license, and this formal training may be a requirement, depending on the state’s laws. In contrast, there is no formal education required to become an interior decorator.
Attention to detail. Attention to detail is a paramount skill for interior designers. A good designer will focus not only on the big picture, but also on how all of the little detail elements contribute to the overall aesthetic and functionality of a room.
Knowledge of building codes. A knowledge of local building codes is a must, especially when a designer is involved in making alterations to the physical layout of a room. Designers need to have a working knowledge of plumbing codes, electricity, and architecture basics like how load-bearing walls work.
Problem solving skills. Problems are sure to arise in any design job, so designers need to be creative and able to come up with solutions to any problems that they may encounter. Some of these problems may occur with pressing deadlines, so the ability to think creatively even when under pressure is also important.
Customer-service skills. Interior designers work closely with their clients, and being able to actively listen to and address customer concerns is important.
Starting an interior design industry carries relatively minimal startup costs. Plan to spend at least $3,000 on some of the essentials, like a professionally designed website with a comprehensive portfolio section to display your work. Since designers don’t truly need a physical office space, they’re able to save on rent costs.
Common startup costs for an interior design business include:
- Website development
- Contracts (usually developed by or purchased from a lawyer)
- Design software
- Business cards
- Business vehicle, like an SUV, if a personal vehicle isn’t already available
- Supplies for each job (These are typically financed out of a down payment the client makes)
A design business will need working capital to keep it operating. This working capital helps to finance purchases like necessary supplies for each job and subscriptions to design software. If the business doesn’t bring in enough income to replenish that working capital, it will be difficult to keep it operating.
An interior design business will need several different types of insurance for full coverage:
- General liability insurance protects the business if customers are ever injured, like by tripping over equipment that’s on a job site. This insurance can cover costs like legal fees and other expenses.
- Commercial property insurance protects the business against the financial loss of inventory and property after an event, like a fire.
- Commercial auto insurance protects the business in case a business vehicle is ever involved in a car accident.
- Workman’s comp insurance helps to cover expenses like medical bills or lost wages if an employee is ever hurt while on the job.
To get an accurate idea of what insurance will cost, request quotes from multiple providers. Compare the quotes and be sure to pay attention to variables like coverage limits and exclusions, premiums, and deductibles.
Common operational expenses
In addition to the startup costs above, it’s important to also budget for the following common interior design business operational expenses.
A smaller interior design business doesn’t necessarily need an office that’s open to the public, and can be operated out of a spare room or office in the owner’s home. As a business grows, renting office space may help, especially if the business hires staff.
Newer interior design businesses won’t require employees. As a business grows, it may be useful to bring on a personal assistant or assistant designer. Salary.com reports that interior design assistants earn an average salary of $40,613. According to PayScale, personal assistants earn an average of $43,239 per year.
Hiring employees requires additional expenses beyond just salary payments. Plan to budget for paid time off, workman’s compensation insurance, and health insurance and retirement contributions for any staff.
Marketing is essential in both establishing and running an interior design business. Business owners often use social media and online marketing, but there’s also potential for print advertising and direct mail marketing opportunities. Some designers also establish referral rewards programs, encouraging current and past clients to recommend the business to other potential clients. Marketing costs will vary depending on the type of activity.
Business Licenses & Permits
An interior design business will need to obtain certain business licenses and permits. These permits and licenses can vary based on the state and town where the business is located. Some states also require interior designers to hold an interior design license.
Every state has specific requirements and regulations when starting a business. Select your state below to find the guide to starting a business in your state.
How much can you potentially make owning an interior design business?
Salary.com reports that, as of December 2019, interior designers earned an average of $46,385 per year. Designer salaries typically ranged between $36,784 and $50,870.Many factors will affect a designer’s earning potential, including the certifications they hold, their specific skills, how many years they’ve worked in the industry, the type of clients that they market to, and even their location.
Things to consider before starting an interior design business
When starting a new interior design business, a portfolio is often going to be the difference between getting clients and losing out on jobs. If you’ve worked for a design agency previously, you may already have design samples that you can use, but make sure that you have permission to use the samples of the work that you did under that agency.
If you have limited or no samples, you’ll need to create them before striking out on your own. Volunteering your services or doing some interior design in your own home can help to create these samples quickly. Don’t underestimate the importance of quality photographs of the spaces. If you or a friend aren’t talented with a camera, it’s worth hiring a professional photographer who can take quality photos that display your work in its best light.