Tips & Ideas for Naming a Yoga Studio

Last Updated on

Quick Reference

Looking for some good name ideas for your yoga studio? If you’ve done any searching for a name, you may feel like all the good ones are already taken. You want to find the perfect name, but how do you make the final decision?

If you’re struggling to name your yoga studio, don’t worry. You’re in the right place. In this article, I cover some of the top tips for naming your new business as well as how to make sure the name is legally available for you to use.

Let’s get started!

Related: How to start a yoga studio

Helpful Tips and Tricks for Naming Your Yoga Studio

Naming a business is hard, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.

Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.

From there, we’ll talk about how to narrow things down and land on the perfect name.

1. Keep It as Short as Possible

Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.

However, the shorter the name, the better.

With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?

Nike. Apple. Ikea. Febreeze. Target. Honeywell.

They’re easy to remember because they’re short, simple, and brandable.

Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.

2. Avoid Words That Are Hard to Hear and Pronounce

Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.

To do this, avoid using:

  • Commonly misspelled words
  • Complex terms that are hard to spell
  • Words that have several pronunciations
  • Homophones like to, too, and two

Try to keep things as concise and simple as possible.

3. Consider Yoga-Related Terms

Since you’re opening a yoga studio, it might make sense to use yoga-related terms in the name. It may help to just start brainstorming terms, phrases, and words to get all your ideas down on paper.

A few examples of this could include; Bend & Zen Yoga, Energy Medicine Yoga, Goat Yoga Bham, or Namaste 919.

For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or to come up with additional synonyms.

From there, you can cross off bad ideas or any terms you don’t like.

4. Phrases Your Audience and Competition Uses

Your business exists for your target audience, so it’s important to consider phrases and terms they use when talking about hiring a yoga studio.

There are quite a few places you can look to see what your customers (and competitors) are saying, including:

  • Facebook groups, posts, and stories
  • Forums related to the yoga studio industry
  • Competitor websites, brochures, and flyers
  • Trade journals
  • Magazines or blogs

Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.

5. Neighborhoods, Cities, and Nicknames

Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.

You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:

  • Downtown Sayville Yoga
  • Get Bent in Norwich
  • Maui Goat Yoga
  • Virginia Community Yoga
  • Yoga Space Boston

With that said, make sure the name you choose isn’t limiting if you decide to move or expand your yoga studio down the road.

6. Example Names for Inspiration

Here is a list of existing yoga studio names that may help give you some creative ideas. While many of these names may be available for you to use, be sure to check first to be sure the name you want can be used.

  • A Little Twisted Yoga Studio
  • A Peace Of Yoga
  • All Life Is Yoga
  • Ash Hot Yoga Babylon
  • Authentic You
  • Avalon Yoga Center
  • Babyoga
  • Bad Yogis Club
  • Baltimore Yoga Therapy
  • Be Moved Power Yoga
  • Be Still Yoga
  • Bee Free Yoga
  • Bend & Breathe
  • Bend & Zen Hot Yoga
  • Bhakti Barn Yoga
  • Big Mountain Yoga
  • Body & Brain Yoga & Health Center
  • Bodywisdom Yoga
  • Brain & Body Yogic
  • Breathe Easy & Smile Yoga Co
  • Breathe Together Yoga
  • Calm Heart Studio
  • Charm City Yoga
  • Curvy Yoga
  • Destination Yoga Club
  • Downtown Sayville Yoga
  • Easy Healing Yoga By Donna
  • Easy Yoga
  • Edge Yoga
  • Energy Medicine Yoga
  • Family Yoga Zen Zone
  • Get Bent In Norwich
  • Goat Yoga Bham
  • Hayden Yoga & Massage
  • Heart Of Yoga Therapy
  • Home Yoga & Meditation
  • Honor Yoga
  • House Of Yogi
  • Ignite Your Soul Yoga & Wellness
  • Inner Bliss
  • Inspired Yoga
  • Just Breathe Yoga
  • Just Yoga
  • Karma In Motion
  • Kids Yoga Lab
  • Laughing Frog Yoga
  • Live Pure Yoga
  • Lotus Yoga
  • Luv Luv Yoga
  • Maui Goat Yoga
  • Midtown Yoga
  • Mindful Warrior Yoga
  • Mobile Yoga Center
  • Mountain Moon Yoga & Fitness
  • Namaste 919
  • Northville Yoga Room
  • Ocean Isle Beach Yoga
  • Old Town Yoga
  • Our Yoga Place
  • Peaceful Heart Yoga
  • Phoenix Yoga Project
  • Portland Hot Yoga
  • Practice Peace Yoga
  • Pressed Hot Yoga & Juice
  • Radiant Soul Yoga & Wellness
  • Ritual Yoga Denver
  • Rock Paper Yoga
  • Solstice Yoga & Pilates
  • Soul Hum Studios
  • Soul Strong Yoga
  • Sound Space Yoga
  • Sparkle Yoga
  • Speakeasy Yoga
  • Spirit Rising Yoga With Cheryl
  • Spiritual Bliss
  • Sunshine House Yoga
  • Surf Into Yoga
  • Sweet Change Yoga
  • Thrive Yoga Fitness
  • Total Harmony Yoga
  • Up Yoga
  • Village Vitality
  • Virginia Community Yoga
  • We Yogis Las Colinas
  • Wellbeing Fitness
  • White Lotus Therapeutics
  • With Love Yoga
  • Whole Life Whole Yoga
  • Yellow Blossom Yoga
  • Yoga & Meditation Mission
  • Yoga Bradenton
  • Yoga Flow
  • Yoga Heals
  • Yoga In Harmony
  • Yoga In The Red
  • Yoga In The Village
  • Yoga Journey
  • Yoga Loft
  • Yoga Love Mana
  • Yoga Mantra
  • Yoga Moves You
  • Yoga Now
  • Yoga One
  • Yoga Pod Austin
  • Yoga Posture Perfection
  • Yoga Shack
  • Yoga Space Boston
  • Yoga With Cyndy
  • Yogadoctor
  • Yogafitworks
  • Yogi Life Studios
  • Yogi Movez
  • Zen Den Wellness Center
  • Zen Loft Yoga & Outreach


7. Check if Your Name is Available to Use

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.

Trademark Search

Trademarks are the most critical, so we’ll start here.

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.

Learn more about how to do a trademark search before choosing a business name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.

Cross off any similar names from your list and take the rest and let’s keep checking.

State Entity Search (If Applicable)

If you plan to register your yoga studio as a corporation or LLC, you have to register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of yoga business names, check and see if anyone is already using your potential yoga studio names on social media. Consider which platforms you plan to use and start with those.

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.


Finding the Perfect Name: Putting It All Together

By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.

Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.

But before you make your final decision, it’s important that your new name passes a few tests.

Say It Out Loud

Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.

You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.

Logo Design

Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.

Take Apple, for example. Their business name easily incorporates into a logo. And today, it’s a household symbol that everyone immediately recognizes.

A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.

Related: How to create a logo for your business.



Hopefully, you now have some yoga studio business names. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect yoga studio name!




Subscribe Now to the 60-day Startup Challenge!

Subscribe Now to the 60-day Startup Challenge!