Tips for Naming your Bridal Shop

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As a new bridal shop owner, you’re joining over 6,000 existing bridal stores and a $2 billion industry in the United States alone. 

But with so many existing shops, it’s no surprise you feel stuck coming up with a unique, personable, and catchy name for your new business. Or worse, you set your heart on several options only to find they’re all taken. 

If that sounds like you, you’re in the right place. This article covers eight pro-tips for naming your business and a few final considerations to think about before finalizing your new name. 

Ready to get started? Let’s dive in!

7 Pro-Tips for Naming Your Bridal Shop

The best place to start is brainstorming. So, grab a pen and paper or open a new spreadsheet. Then, set a timer for ten minutes and write down everything you can think of, from your favorite words and phrases to even the silliest things that pop in your head. 

Next, go through the following pro-tips. Read through each one and spend a few minutes adding new ideas, phrases, and terms to your list. 

By the end, you’ll have a master list of ideas related to your business. 

From there, you can combine words, create new terms, or mix and match until you land on something you like. 

1. Keep It As Simple As Possible

The best business names are short, simple, and easy to remember. Look at some of the items around you. 

What brands are behind them?

For me, Dell, Target, Swiffer, Ikea, and Deering immediately come to mind. And they each have something in common—they’re incredibly simple. 

They’re not the most descriptive names, but they’re catchy and easy to remember. With that said, not every name has to be one word and just a few syllables. In fact, David’s Bridal is the most famous bridal shop. And it’s significantly longer than the other examples.

Just keep in mind that the shorter and simpler the name, the better. 

2. Steer Clear of Complex Words

Complex words are hard to spell, hear, and pronounce. And with the rise of voice search assistants, like Siri and Alexa, your business may never rise to the top of those results if your name isn’t easy for them to understand. 

Furthermore, words like sequoia and ipomoeas sound pretty, but they’re challenging to spell. And most don’t have those vowel combinations memorized. Plus, I can think of about six different ways to pronounce them. 

So, it may be challenging to find you on Google since no one knows how to spell your name. 

Just remember to keep spelling and pronunciation in mind if you want to be found in search results and on social media. 

3. Avoid Homophones and Numbers

Going back to voice search, if you say the word “four,” how does the assistant know which meaning and spelling you’re going for? Because of that, it’s always a good idea to avoid homophones (i.e., to, too, and two) as well as numbers in your name. 

You should also try to avoid words that are commonly misspelled. 

4. Steal From Your Audience (In a Nice Way)

When I say steal, I mean to steal the words they’re already using to describe your industry.

Aside from the words “wedding” and “bridal,” there are thousands of words and phrases related to the industry. You can also use an online thesaurus for even more ideas you may not have thought of on your own. 

Start by brainstorming everything you can think of. Then, pop a few terms into a thesaurus to dig even deeper to add non-obvious ideas to your list. 

There are countless places you can look to see the exact phrases and terms they use when talking about their weddings. 

You can try looking in places like:

  • Wedding and bridal magazines
  • Online forums
  • Facebook and Instagram
  • Wedding-related blogs
  • Venue and vendor reviews
  • Wedding photographer websites

It might take a bit of time, but even one or two exciting phrases may be enough to get your creative juices flowing. 

Furthermore, you may get even better ideas by sitting down with someone in your target audience. Write up a few conversational questions to ask and take note of the exact words they use to talk about their big day. 

Be sure to add any unique finds to your master list!

5. Location-Specific Phrases

Neighborhoods, nicknames, and city names are all great ways to create a sense of local pride and community with your bridal shop. You could also consider using the name of a street or district as well. 

In my city, we have neighborhoods called Delano, Riverside, College Hill, and more. And many of the businesses in those areas use those terms in their names. Douglas Street is also the main street that goes through the entire city. 

So, many businesses include that in their name. 

However, make sure the name you choose doesn’t limit your bridal shop if you decide to move or expand to new areas later on.

6. Still Stuck? Go With Your Name

As a business owner, your face and name are often the personality and brand behind your business. And if you’re still struggling to land on the perfect name, you can always consider using your name or nicknames as well. 

David’s Bridal is an excellent example of this in action. 

With that said, keep in mind that using your name or nickname may make it harder to sell your business if you decide to do so in the future. 

Still Needing Inspiration?

Here is a list of existing bridal shop business names that may help give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure it can be used. 

Tips on how to check business name availability and protect your name are after the list of names!

  • A Love Story Bridal
  • About Love Bridal
  • Aletta Bridal
  • Alex Bridal & Photographer
  • All About Me Bridal
  • All About The Bride
  • All In One Bridal By Katelyn
  • All My Heart Bridal Boutique
  • Altered For The Altar
  • Amar Bridal By Mayfair 
  • Amazing Brides Coture
  • Amour Bridal
  • Andrew’s Formal Bellas Bridal
  • Angel Gowns By Baba 
  • Angel’s Bridal Alterations
  • Anha’s Bridal & Alterations
  • Anita’s Bridal Boutique
  • Anita’s Flowers Bridal & Tux Shp
  • Anna Christine Bridal LTD
  • Annalise Bridal Boutique
  • Annie’s Bridal & Dress Shoppe
  • Arianas Dream Bridal
  • Ashley Grace Bridal
  • Ava’s Bridal Shop
  • Avenir Bridal Boutique
  • B Linda Wedding Boutique
  • Barbaras Bridal Fashions
  • Barefoot Bridal
  • Bargain Bridal
  • Beach Bridal Beauty
  • Beach Bridal Bliss 
  • Beautiful Bride Of South FL
  • Beautiful Bridez
  • Beautiful Dreams Bridal Corp
  • Beauty By Design
  • Bella Bridal Outlet
  • Bella Brides By Melissa
  • Bella Bridesmaids
  • Bella Sposa Bridal Boutique
  • Bestow Bridal
  • Beverly Hills Bridal Exchange
  • Beyoutiful Bridal Bar
  • Blancas Bridal
  • Bliss Bridal 
  • Blossom & Brides
  • Blue Bridals
  • Bluebonnet Bridal Boutique
  • Blush & Blue Bridal 
  • Blush Bridal & Prom
  • Blush Love Bride
  • Blusher Bridal Boutique 
  • Blushing Willow Bridal Boutique
  • Boca Raton Bridal
  • Bochic Bridal Boutique
  • Bonita Bridal
  • Borrowed Not Blue
  • Boulevard Couture
  • Bow & Arrow Bridal & Formal
  • Bridal & Gifts
  • Bridal Auxiliary
  • Bridal Bling
  • Bridal Booth 
  • Bridal Boutique
  • Bridal Boutique Fashions
  • Bridal Boutique Of Arizona
  • Bridal Box 
  • Bridal By Mina Boutique 
  • Bridal City
  • Bridal Entourage
  • Bridal Gallery
  • Bridal Gallery Couture
  • Bridal Illusions
  • Bridal Mall
  • Bridal Outlet By Joanne Lynn
  • Bridal Parlour 
  • Bridal Prop Shop
  • Bridal Room
  • Bridal Rouge
  • Bridal Salon Of Dix Hills
  • Bridal Shoppe
  • Bridal Special Times Outlet
  • Bridal Suite NY
  • Bridal Today 
  • Bridal Vault
  • Bridals By Madison
  • Bridals By Renee
  • Bride In Bliss 
  • Bride Of Paradise
  • Bride To Be & More
  • Bride To The Coulture
  • Brides By Baker 
  • Brides By Renee
  • Brides On Hartz
  • Bridesmaids
  • Brilliant Bridal
  • Bumblebee Bridal Works
  • Bun Bun Bridal Lab
  • California Bridal & Veil Co
  • Carina’s Bridal
  • Carriage House Bridal
  • Casi’s On 5th Bridal 
  • Celebrity Bridal & Formal
  • Champagne & Lace Bridal Shop
  • Chantelle Bridal & Formal Gowns
  • Chantilly Couture
  • Chassie Couture Bridal 
  • Cherish Bridal Boutique 
  • Cinderella’s Bridal 
  • Claire Ann Bridal
  • Concepcions Bridal 
  • Couture Bridal Collective
  • Couture By Tess Bridal
  • Creative Bridal Wear
  • D’Bride Boutique
  • Delta Elegance
  • Desert Bridal Shop
  • Destiny Bridal Dress 
  • Details Bridal Gallery 
  • Diamond Bridal & Event Planner
  • Diana’s Bridal Alterations
  • Diane Bridal 
  • Divas Closet Bridal Boutique
  • Dream’s Bridal
  • Dress Bridal Boutique
  • Dublin Bridal
  • Dubois Brides 
  • E J Bridal 
  • Edels Bridal Boutique
  • Elegance Bridal
  • Elegancia Bridal Boutique
  • Elegant Tailor & Bridal Shop
  • Elina Bridal Designs 
  • Elite Dress Bridal
  • Elizabeth Lee Bridal Boutique
  • Ellaz Bridal 
  • Ely’s Bridal Gowns
  • Emily Hart Bridal
  • Enchanted Bridal 
  • Engaged Bridal
  • Eternal Love Boutique
  • Eternity Bridal & Boutique
  • Ever After Bridal Lounge
  • Evermore Bridal
  • Fairytale Wedding Co
  • Fashisa Bridal
  • Fiancee Bridal Boutique
  • Finley Florence Bridal Co
  • Fleurish LA 
  • Florencias Bridal
  • Forever With Love
  • Forever Your Bridal
  • Francesca’s Bridal
  • Gaby’s Bridal Alterations
  • Gildas Bridal Collection
  • Gina’s Bridal
  • Glamour Closet
  • Grey Pearl
  • Here & Now Bridal 
  • Hitched Boutique
  • Hitched Bridal & Formal Wear
  • Honest In Ivory
  • House Of Eros Bridal Boutique
  • I Do Bridal
  • I DO Bridal & Formal
  • I Do Bridal Boutique 
  • Infinity Bridal
  • Irene’s Bridal Boutique 
  • Ivory & Lace
  • Ivory Pearl Bridal
  • Ivy Bridal 
  • J & B Judaica
  • J Maris Formal Affairs
  • Jax Chop Shop
  • Jinza Couture Bridal
  • Jireh Bridal Couture
  • Joanna’s Wedding & Flowers
  • Johane’s Bridal Boutique
  • J’s Tux & Bridal Boutique
  • JSK Bridal
  • Juliet’s Bridal
  • Karisma Bridal 
  • Katherine Tash Bridal 
  • Kathleen’s Bridal
  • Kathryn’s Bridal Bar 
  • Key Designers
  • King’s Daughter Bridal Boutique
  • Klassic Bridal
  • Kouture Me Bridal Boutique 
  • L & H Couture
  • LA Robe Bridal
  • LA Sposa Chic 
  • LA Vallee Bridal
  • Lace & Grace Bridal 
  • Lace & Liberty
  • Lakeside Bridal
  • L’Amour Bridal
  • Last Best Bridal Shop
  • Laura & Leigh Bridal 
  • Laurie S Bridal & Formal
  • Layah’s Bridal Boutique
  • Lighthouse Bridal
  • Lilah’s Bridal
  • Lips & Lashes Bridal
  • Lola Grace Bridal
  • Lotus Bridal Long Island 
  • Love & Ivory Bridal
  • Love Struck Bridal Boutique
  • Love Two Slips
  • Loveliest Bridal
  • Lovely Bride
  • Lucila’s Bridal & Decorations
  • Lupitas Bridal House
  • Luv Bridal
  • Luxe Bridal Rack
  • M & N Bridal Warehouse
  • Magda Couture & Bridal
  • Magical Bridal
  • Magnolias Bridal Boutique
  • Mary’s Bridal & Boutique 
  • May’s Bridal & Boutique Outlet
  • Mirror Mirror Bridal Boutique
  • Miss Lillys Bridal Designs
  • Mister & Mrs Bridal & Menswear
  • Model Bride 
  • Moonlight Bridal Boutique
  • My Bridal Suite 
  • Newport Bridal 
  • Nivek Lebasi Exclusive Bridal
  • Oh My 
  • Oliver Tolentino Couture
  • Olivia’s Bridal House 
  • Once In A Lifetime Bridal Boutique
  • One & Only Bridal Boutique 
  • One Fine Day Bridal Salon
  • Opulence Bridal 
  • Our Story Bridal
  • Palm Bridal 
  • Pandora Bridal
  • Paris Bridal
  • Park City Bridal
  • Peony Bridal 
  • Poppy & Rose Bridal 
  • Powder Room Bridal 
  • Princess Bridal
  • Proposal Bridal Boutique
  • Proposal To Paradise
  • Providence Place
  • Renew Bridal
  • Rouge Bridal 
  • Royal Bridal 
  • Rsvp Bride By Alan Evans
  • Ruby Bridal Boutique
  • Runway Collective
  • Rustic Wedding Boutique 
  • Sassy Bride
  • Satin & Lace Bridal Boutique
  • Scout Bridal 
  • Serenity Bridal
  • Shades Of White Bridal Boutique
  • Silhouette Bridal
  • Silk Bridal Studio 
  • Simply Blush Bridal 
  • Simply Elegant By Cheri
  • Sira D Pion Couture Bridal
  • Smitten Bridal
  • Smitten Bridal Couture 
  • Solis Bridal & Boutique
  • Somebody Loves Me
  • Sophia’s Gown
  • Southern Bride 
  • Special Day Boutique
  • Special Occasions
  • Sposa Fashions 
  • Stars Bridal Boutique
  • Steven’s Bridal
  • Studio I DO Bridal
  • Swan Bridal
  • Sweetheart Bridal 
  • Tallahassee Bride
  • Timeless Bridal
  • Truly Forever Bridal
  • Twice Upon A Bride
  • Unveiled
  • Victoria’s Elegance
  • Village Bridal Of Homewood
  • Vision & Vows
  • Vivid Bridal Boutique
  • Vivienne Couture 
  • Wedding Dress Company
  • White Dress Milwaukee
  • White Dresses
  • White Magnolia Bridal Collect
  • White Swan Bridal 
  • White Wisteria Bridal Boutique
  • Wine Country Bride Boutique
  • Yes Bridal Studio
  • Yes To The Dress
  • Younique Bridal Boutique
  • Zen Bridal

Checking the Availability of Your Top Names

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability. 

This step is vital, because using a name that someone else is using could be very costly and time-consuming to rebrand your business. There are several places to look to check whether a name is available to use, so let’s walk through each one. 

Trademark Search

Trademarks are the most critical, so we’ll start here. 

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available. 

Related: How to do a trademark search before choosing a name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available.  That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who is using that name limited rights in their geographical area to exclusively use that name.  It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with potential customers, it is usually best to just find another one to use. 

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use. 

Cross off any similar names from your list and take the rest and let’s keep checking.  

State Entity Search (If Applicable)

If you plan to register your bridal shop business as a corporation or LLC, you have to register with a unique business name. Each state requires the corporation or LLC to have a unique name, though this doesn’t necessarily protect your name from anyone else using it.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, since getting an exact named website is extremely difficult, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns alternate possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names is to check and see if anyone is already using your potential bridal boutique names on social media. Consider which platforms you plan to use and start with those. 

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example. 

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go. 

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Logos

Another consideration is to consider is the use of your name as a logo. Some names are too long and others may not lend themselves to a good image. Using a catchy logo will help reinforce the brand and look good on company vehicles, business cards, shirts, etc.  

Related: How to create a logo for your business.

Vanity Phone Number

An inexpensive way to make your business stick out and is easier for your customers to remember is to get a custom phone number with your business name.  These are affordable too, with pricing typically around $10-$30 per month, depending on the level of features you need.

Companies like Phone.com or Grasshopper let you type in words to quickly see if a local or toll-free number is available.  

Landing on the Perfect Name: Final Considerations

By now, you should have a long list of terms, words, and phrases related to your new bridal shop. Next, you should get rid of any ideas that are complex, hard to spell, or commonly misspelled. 

You can then start combining words, forming new words, and brainstorming potential names for your business. 

So, take some time right now to create a list of potential names.

And from there, you can narrow things down to THE perfect name. Just don’t forget to consider your logo, domain name availability, trademarks, and how it sounds in conversation before making your final decision.