Tips For Naming Your Car Detailing Business

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There are more than 62,000 car detailing business businesses in the United States alone, so, it’s no surprise settling on a unique name when starting a car detailing business feels impossible. 


Picking a catchy car wash name gives potential customers an idea about the services your car detailing business provides, create a good first impression, and helps you stand out from the competition.

Are all the good car detailing business names already taken? How do you come up with something fresh? And what about business name best practices? 

Related: How to start a car detailing business

Related: How to start a car wash business 

If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect detailing business name and how to make sure your favorite choices are available across the board. 

Let’s dive in!

Tips for Choosing the Perfect Car Detailing Business Name

If you’re struggling to choose a catchy name for your car detailing business, one of the best things to do is start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business. 

From there, you can narrow down the list and cross off ideas you don’t like. 

Once you have several top considerations, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision. 

1. Consider the Services You Plan to Offer

There are countless types of car detailing business, so it’s essential to consider the services you plan to offer. Maybe you want to focus on mobile services, or high-end autos. 

Perhaps you’re considering offering specialty services. 

Add the different types of services you want to offer to your brainstorming list. 

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road. 

2. Location-Specific Terms

Most car detailing business are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name. 

You can consider things like:

  • City nicknames
  • Neighborhoods
  • Regions or states
  • And descriptive terms

However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later. 

3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell

Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words. 

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters.  While having a unique car detailing name is good, being too unique may not be so good. 

Keep your business name as simple and easy to remember as possible so potential customers can easily find you. 

4. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names. 

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list. 

Then, you can Google “words that start with D”, like Dazzling Detailing or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____”. 

It can be time-consuming, but it’s an excellent place to start. 

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Don’t overthink the names you come up with in this stage.  Just write them down as some of the more interesting ones may spark ideas later. 

5. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well. 

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small. 

6. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry related words that could also lend themselves to also being used in a logo. For instance, a car detailing business could use an image of something clean or water to incorporate in both the name and logo.

Related: How to create a logo for your business

7. Still Struggling? Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner plans to also be the face behind the business. 

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future. 

Still Needing Inspiration?

Here is a list of existing car detailing business names that may help give you some creative ideas.  While many of these good names may be available for you to use, be sure to check first to be sure it can be used. 

Tips on how to check business name availability is after the list of names!

  • 1st Auto Detail
  • 2 Klean Kar Kare
  • 3 Crowns Auto Detail
  • 305 Auto Detailing
  • 360 Eco Clean Auto Detailing
  • 5 Star Mobile Wash
  • 9 To 5 Auto Detail
  • A B C Detailing
  • A Dirty Shame Mobile Detailing
  • A Mind For Detail
  • A Shot Auto Detailing
  • A+ Appearance
  • A1 Auto Detailing Services
  • A1 Quality Shine
  • Accushine On Site Detailing
  • Ace Auto Detailing Services
  • Advanced Auto Detail
  • Advanced Detailing Of South FL
  • Aesthetic Appeal Mobil Detailing
  • Alaska Auto Detail
  • A-List Mobile Detail
  • All American Mobile Detailing
  • All In One Detail Shop
  • All Purpose Mobile Detailing
  • All Star Auto Detailing
  • Always Sunny Detailing
  • Amazing Details
  • American Mobile Detailing
  • Andy’s Mobile Detail
  • Ann’s Auto Detail
  • Anointed Hands Vehicle Details
  • Apple Auto Detailing
  • Aqua Inferno Auto Spa
  • Aqua Squad RV Detailing
  • Arizona Auto Spa
  • At Your Door Mobile Detailing
  • Attention 2 Detail
  • Attention II Detail
  • Attention To Detail
  • Auto Couture
  • Auto Detail Doctor
  • Auto Detailing Of Brickell
  • Auto Details Etc
  • Auto Pride
  • Auto Renu
  • Auto Rescue Mobile Detail
  • Auto Shine The Art Detailing
  • Auto Spa Of The Palm Beaches
  • Auto Surface Concepts
  • Auto Touch Detailing
  • Automate
  • Awesome Shine Auto Detail
  • AZ Auto Aesthetics
  • AZ Auto Detailing
  • Back II New Mobile Detailing
  • Balancing Bodies
  • Bama Auto Clean
  • Beach Side Detail
  • Bennie’s Car Clean-Up Service
  • Beverly Hills Hand Car Wash
  • Big E’s Detailing
  • Big Sudz Mobile Detailing
  • Billy’s Wax On Wheels
  • Birmingham Auto Detailing
  • Blackman’s On The Spot Detail
  • Blackops Auto Detail
  • Blue Diamond Auto Detailing
  • Brian’s Auto Shine
  • Brooks Auto Detailing
  • Brothers Complete Car Care
  • Bumper 2 Bumper Detailing
  • C & C Auto Detailing Garage
  • Christian Clean Detail
  • Clear Image Auto Detail
  • Crimson Mobile Wash
  • Custom Detail By Michael
  • Dameons Detailing
  • Deep Sea Auto Detail
  • Denali Auto Detailing
  • Denver Car Detailing
  • Detail Depot
  • Detail N Motion
  • Detail Shoppe
  • Detailed By Fred
  • Detailing Showroom
  • Detail’s Unlimited
  • Diamond Detailing
  • Don’s Mobile Auto Detail
  • Dr Detail
  • Dr Shine Mobile Car Wash
  • Dragon Fly Detailing
  • Dreamworks Automotive Detailing
  • Dynamic Auto Detailers
  • Dynamic Detailing
  • East Coast Auto Detaling
  • En Route Detailing
  • Epic Auto & Detail
  • Exclusive Shine Detail
  • Express Hand Carwash
  • Extreme Auto Detailing
  • Final Touch Detail
  • Five Star Auto Detail
  • Flawaless Auto Detailing
  • Flawless Detailing
  • Focus On The Detail
  • Formula X Auto Detailing
  • Golden’s Professional Car Care
  • Hands On Auto Detail
  • Hands On Car Wash
  • Heavely Touch
  • High Performance Detailing
  • Highland Detail Shop
  • Icy Auto Detailing
  • Interior Detailing
  • Jackson Cleanup Shop
  • Jay’s Auto Detailing
  • Master’s Touch Auto Appearance
  • Melvin’s On The Spot Car Wash
  • Mike Dawood Auto Detailing
  • Mirror Image Detailing
  • Mirrored Image
  • Mobile Detail By Albert
  • Mobile Detailing
  • Moose’s Detailing
  • Mr Clean VIP Auto Detailing
  • Mr Rags
  • Neat & Clean Hand Car Wash
  • Neu Finish
  • New Again Auto Detailing
  • New Age Detail
  • New Canaan Hand Wash
  • New Concept Mobile Detail
  • Newport Coast Auto Detailing
  • Noah’s Ark Auto Detail
  • North County Auto Detailing
  • Obsessed 4 Detail
  • On Call Car Wash
  • On The Go Auto Detailing
  • Optimal Detailing
  • Ortega’s Auto Detailing
  • Ortiz Mobile Auto Detailing
  • Pacific Coast Detailing
  • Pacific West Mobile Detail
  • Peerless Mobile Detailing
  • Perfect Touch
  • Phantom Auto Detail
  • Pink Panther Detailing
  • Pit Stop Auto Spa Center
  • Platinum Detailing
  • Platinum Executive Detailing
  • Platinum Plus Mobile Detailing
  • Precise Detail Pros
  • Precision Auto Detail
  • Precision Detailing
  • Premier Detailing
  • Premier Touch Detailing
  • Premium Auto Detail
  • Premium Shine
  • Prestige Auto Salon
  • Prestige Detailing
  • Pro Auto Detail
  • Pro Image Mobile Auto Detailing
  • Pro Shine Mobile Detailing
  • Progreen Auto Spa
  • Proper Detailing & Garage
  • Pure Lux Auto Detail
  • Purple Reign Mobile Detail
  • Purple Turtle Fine Auto Detail
  • Quality Detail
  • Quality One Auto Wash & Detail
  • Quick Auto Detail
  • R & B Auto Detailing
  • Ramirez Mobile Auto Detailing
  • Rare Luxury Auto Detail
  • Ray’s Awesome Detail
  • Red Bluff Mobile Detail
  • Reeve’s Detailing
  • Refresh Detailing Solutions
  • Renown Auto Detailing
  • Retail Detail
  • Ride & Shine Mobile Detailing
  • Right Choice Auto Detailing
  • Right Touch & Auto
  • River Auto Spa
  • Riverfront Detail & Wiggy Wash
  • Road Show Detailing
  • Rob’s Mobile Detailing
  • Rocket City Buffing & Auto
  • Rockin Detail
  • Rodney’s Detail
  • Rodriguez Auto Detail
  • Rods Affordable Auto Detailing
  • Royal Detail
  • Roys Mobile Detailing
  • S & K Hand Car Wash & Detail
  • Select Detailing
  • Shine Detailing
  • Shine Shop
  • Shine Tek
  • Sho Nuff Clean Auto Spa
  • Shorty’s Mobile Detailing
  • Showroom Finish
  • Showroom Shine Mobile Detailing
  • Sleek Mobile Details
  • Smart Auto Detailing
  • So Cal Mobile Detailing
  • Soap’s & Sud’s Auto Spa
  • Sparkles Detail
  • Splash Car Spa
  • Splash In A Flash
  • Spoiled Mobile Detailing
  • Sponge Detail & Service
  • Squeaky Clean Service
  • Squires Auto Detailing
  • Steam Pro Mobile Detailing
  • Steelhorse Detailing
  • Steve’s Detailing Shop
  • Suds Auto Spa
  • Sudstud Mobile Detailing
  • Suncoast Detailing
  • Sundiego Auto Spa
  • Sunlight Detail
  • Super Dave’s Auto Detail
  • Super Hero Auto Detailing
  • Super Shine Auto Detail
  • Supreme Aero Detailing
  • Temecula Mobile Auto Salon
  • Time To Shine Detail
  • Tiny Auto Detailing
  • Top Auto Detail
  • Top Quality Detail
  • Top Shine & Co
  • Triple Diamond Detail
  • Tuscaloosa Car Detail
  • Ultimate Finish Auto Detailing
  • Ultimate Mobile Auto Detailing
  • Ultimate Touch
  • Universal Auto Spa
  • Unlimited Automotive Detail
  • Upscale Mobile Wash & Detail
  • Uptown Detailing
  • Upwardly Mobile Detailing
  • USA Detail & Car Wash Center
  • Vera’s Auto Detail
  • Victorious Auto Detail
  • Visual Detailing
  • Waxed Mobile Detailing
  • Wax’n Jax’n Detail
  • West Coast Detailing
  • Whip Appeal Auto Detailing
  • White Glove Detailing
  • Wicked Auto Detailing
  • Williams Automotive Detailing
  • Wise Guys Detailing
  • Woody’s Detail
  • World Class Mobile Detailing
  • Wykked Detail
  • Xclusive Auto Detailing
  • Xpress Auto Detail
  • Your Butler Mobile Detailing

Checking the Availability of Your Top Names

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability. 

This step is vital, because using a name that someone else is using could be very costly and time-consuming to rebrand your business. There are several places to look to check whether a name is available to use, so let’s walk through each one. 

Trademark Search

Trademarks are the most critical, so we’ll start here. 

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available. 

Related: How to do a trademark search before choosing a name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available.  That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere, but provides someone who is using that name limited rights in their geographical area to exclusively use that name.  It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use. 

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use. 

Cross off any similar names from your list and take the rest and let’s keep checking.  

State Entity Search (If Applicable)

If you plan to register your car detailing business as a corporation or LLC, you have to register with a unique business name. Each state requires the corporation or LLC to have a unique name, though this doesn’t necessarily protect your name from anyone else using it.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, since getting an exact named website is extremely difficult, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns alternate possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names is to check and see if anyone is already using your potential car detailing business names on social media. Consider which platforms you plan to use and start with those. 

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example. 

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go. 

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you have some good business name ideas to name your car detailing business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family and potential customers their thoughts to get feedback and then pick the perfect car detailing business name!

Vanity Phone Number

An inexpensive way to make your business stick out and is easier for your customers to remember is to get a custom phone number with your business name.  These are affordable too, with pricing typically around $10-$30 per month, depending on the level of features you need.

Companies like Phone.com or Grasshopper let you type in words to quickly see if a local or toll-free number is available.

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