Tips & Ideas For Naming a Graphic Design Business

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Quick Reference

There are more than 124,000 graphic design businesses in the United States alone. So, it’s no surprise settling on a unique name when starting a graphic design business feels impossible. 

Picking the right name gives potential customers an idea about the services your business provides, creates a good first impression, and helps you stand out from the competition.

Are all the creative names for a graphic design business already taken? How do you come up with something fresh? And what about the legalities of using a name? 

Related: How to start a graphic design business

If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available across the board. 

Let’s dive in!

Tips for Choosing the Perfect Graphic Design Company Name

If you’re struggling to choose a company name for your graphic design business, one of the best things to do is to just start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business. 

From there, you can narrow down the list and cross off ideas you don’t like. 

Once you have several top considerations, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision. 

1. Consider the Services You Plan to Offer

One way to come up with a brand name for your graphic design business is to consider the services you plan to offer. Maybe you want to focus on print media design, or video production, or corporate branding, or even web design. Perhaps you’re considering offering other specialty services. 

Add the different types of services you want to offer to your brainstorming list. 

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road. 

2. Location-Specific Terms

Some graphic design firms will target a specific geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name. 

You can consider things like:

  • City nicknames
  • Neighborhoods
  • Regions or states
  • And descriptive terms

However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later. 

3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell

Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words. 

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters.  While having a unique graphic design business name is good, being too unique may not be so good. 

Simple and short names make it easier for your target market to remember and find your business. 

4. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy names that can be easy to remember. Because of that, they make for great business names. 

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list. 

Then, you can Google “words that start with D” to come up with a name like Dedicated Designers or a G for Got Graphics or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____”. 

It can be time-consuming, but it’s an excellent place to start. 

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with during this stage.  Just write them all down as some of the more interesting ones may spark better ideas later.

5. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well. 

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small. 

6. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to also be used in a logo for your website, business cards, etc. For instance, a graphic design business could use a calligraphy pen or a paintbrush and focus the name around the image.

Related: How to create a logo for your business

7. Still Struggling? Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name or the name of a family member. Doing so can work well if the owner plans to also be the face behind the business. 

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future. 

Still Needing Inspiration?

Here is a list of names for graphic design companies that may help give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

  • 1080 Graphics
  • 140 Graphic Design 
  • 143 Studio Graphic & Photo 
  • 21 Century Design & Graphics
  • 360 Graphix 
  • Accurate Forms & Graphics
  • Action Graphix
  • Ad Pro Graphics
  • Alisa Elliott Designs 
  • Appetite For Graphics
  • Arrive Design
  • Art Man Graphic
  • Artful Intentions Graphics
  • Artists & Icons 
  • Atlas Designs & Graphics
  • Atlas Graphics
  • Atomic Graphics 
  • Bay City Graphics
  • Bee Mountain Graphics
  • Big Dog Graphics
  • Big Image Graphics 
  • Black Line Logo Design Service
  • Bleu Graphix 
  • Blink Graphics 
  • Blue Monster Graphics
  • Bluebird Branding 
  • Blueline Graphix
  • Bombka Graphic Design 
  • Bone Island Graphics 
  • Brand Graphic Solutions
  • Brass Creative
  • Bulletproof Prints 
  • Bully Graphics 
  • California Graphic Design Services
  • Candlelight Graphics 
  • Caprock Spatial Solutions 
  • Captivating Graphics Solutions
  • Carnival Ink Graphix
  • Caught Look’n Graphics 
  • Certified Graphics & More 
  • Chelsea Gunn Designs 
  • Cipher Graphics 
  • City Graphics Solutions 
  • Coastal Graphics 
  • Coat To Coast Graphics
  • Cocoa Graphics
  • Color Envy Graphics
  • Comet Creative
  • Concord Design Agency
  • Counterpoint Graphics 
  • Creative Color Graphics 
  • Creative Display Graphics 
  • Delight Graphics
  • Design For Life Intl
  • Design Studio Graphics 
  • Designer Graphics
  • Designer Graphics Of Florida
  • Designs & Wonders 
  • Designs By Emily Jean
  • Digital Canvas Graphics 
  • Digitize Us
  • Distinctive Designs Ink 
  • Dragonfly Ct 
  • Dream In Color 
  • Dreamers Guild 
  • Dsign Xperts
  • E Z Graphics
  • Easy Media Graphics 
  • Elite Graphix
  • Endless Graphics
  • Envy Graphics
  • Evolution Design Studios 
  • Exhibit Graphic Service
  • F5 Graphics 
  • Faro Design 
  • Fast Monkey Graphic
  • Ferre Graphics 
  • Fix Color & More 
  • Flair Graphic Design
  • Fleet Graphix
  • Foxtrot Creative Studio
  • Frontier Design Studios
  • Full Circle Illustration 
  • Function Graphics
  • Fusion Graphics
  • Future Primitive Graphics
  • Galaxy Graphic Design
  • Gallery Graphics
  • Garden Gate Graphics
  • Garner’s Custom Designs
  • Gen X Graphics
  • Get Better Graphics 
  • Getten Dirty Graphics
  • Givens Studios 
  • Gladiator Graphics
  • Golden Graphics 
  • Golden State Graphics
  • Graffix Plus
  • Grafix Studio 
  • Graphic Agent
  • Graphic Arts Studio
  • Graphic Colors 
  • Graphic Creations
  • Graphic Encounters 
  • Graphic Guys 
  • Graphic Ideas
  • Graphic Kings 
  • Graphic Side
  • Graphic Touch
  • Graphic Works
  • Graphics By Jason 
  • Graphics For Good 
  • Graphics Masters 
  • Graphics To Ink 
  • Graphics Workspace 
  • Graphique Designs 
  • Green City Graphics 
  • Green Elephant Graphics
  • Groov’n Graphx 
  • Guiding Light Creations
  • H & H Graphix 
  • H10 Graphics
  • Happy Graphics 
  • Hardcore Designs
  • Harmony By Design
  • Headline Graphics
  • High 5 Graphics
  • Highline Graphix 
  • Hive Design
  • Humanity Media
  • Icandy Designz
  • Ideate Designs
  • Identity Graphics 
  • Idig Digital
  • In Motion Graphics
  • Indesign By Connie
  • Infinite Designs 
  • Ink Obsession USA 
  • Inktech Graphic
  • Innova Graphics 
  • Innovative Branding Concepts
  • Inside Lines
  • Insight Graphics & Media 
  • Insta-Graphic Designs 
  • Integrated Graphics
  • Izzy Graphics
  • Jax Graphix
  • Jiffy Graphics
  • Kenyon Graphics 
  • King Graphiks 
  • Kingdom Graphics & Marketing
  • Krisp Graphics
  • Kurt At Work
  • Lake Graphics
  • Larke Designs
  • Laughing Brothers Graphics
  • Left Coast Graphix
  • Liberty Graphics
  • Limitless Designs 
  • Logistic Designs 
  • M2 Graphics
  • Mars Graphix
  • Mashup Graphics 
  • Michele Wysocki Fine Arts 
  • Mind’s Eye Creative Group 
  • Mindy Gayer Design Co
  • Mk3 Graphics
  • Monkey Biz Custom Graphics
  • Mott Graphics 
  • Mr Graphic Solutions 
  • Neo Media Productions
  • New England Graphic Solutions
  • New Visions Graphic Design Studio 
  • Nine Zero Nine Graphics
  • Nordic Graphic Design
  • Notorious Grafix
  • Oh Goody Gotcha Graphics
  • Old Pueblo Graphics
  • Olio Studio 
  • Olmy Creations
  • On Point Graphics
  • One Hundred Designs 
  • Orange Show Graphics
  • Original Graphics
  • P B & J Custom Graphics 
  • Pacific Coast Graphics 
  • Personal Graphics
  • Phoenix Drowned Design 
  • Photon Graphics
  • Pixel Wall Graphics
  • Pop X Graphics 
  • Power Graphics Designs 
  • Prime Print Co
  • Primo Web Development
  • Proforma 360 Branding
  • Protec Graphics
  • Province Graphics
  • Quanta Graphics
  • Radical One Designs
  • Rebel Graphics 
  • Red Monkey Designs
  • Rod Cam Graphics
  • Rush It Graphics
  • See Saw Creative
  • Select Graphics
  • Serenity Designs
  • Sibling Artists 
  • Siteline Graphic Solutions
  • Slazyk Graphics 
  • Socal Liquid Graphics
  • Speedy Digital Graphics
  • Spire Graphics 
  • Springboard Graphics
  • Squared Away Graphics
  • Star City Graphics
  • Streamline Media
  • Strong Design Studios 
  • Summit Graphics
  • Sunshine Graphics
  • Superior Graphics
  • Technical Graphics
  • Think Ink Graphics
  • Throttle Syndicate
  • Timeline Creative
  • Titanic Design 
  • Top Shelf Graphics 
  • Tristar Graphix 
  • Twotone Graphics
  • Unicorn Graphics Co
  • USA Graphics
  • Ventura Graphix 
  • Vertical Design 
  • VIP Productions
  • Visual Identity
  • Vision Graphics
  • West Coast Graphics
  • West Side Graphics
  • Wolfe Designs
  • Z Graphics

Is Your Name Available?

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability. 

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one. 

Trademark Search

Trademarks are the most critical, so we’ll start here. 

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available. 

Learn more about how to do a trademark search before choosing a business name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available.  That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere, but provides someone who is using that name in commerce some limited rights in their geographical area to use the name.  It can be hard to define how far geographically these rights extend as each industry is different, but at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road. 

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use. 

Cross off any similar names from your list and take the rest and let’s keep checking.  

State Entity Search (If Applicable)

If you plan to register your graphic design business as a corporation or LLC, you have to register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity.  This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing to maximize your digital strategy. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential graphic design business names on social media. Consider which platforms you plan to use and start with those. 

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example. 

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go. 

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Vanity Phone Number

An inexpensive way to make your business stick out and is easier for your customers to remember is to get a custom phone number with your business name.  These are affordable too, with pricing typically around $10-$25 per month, depending on the level of features you need.

Companies like Phone.com and Grasshopper let you type in words to quickly see if a local or toll-free number is available.  

Hopefully, you now have some good name ideas for your graphic design business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback and then pick your perfect graphic design business name!

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