Tips & Ideas For Naming A Dance Studio

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Quick Reference

Considering there are more than 53,000 dance studios in the United States alone, it’s no surprise settling on a unique name when starting a dance studio is no easy task. 

Picking the right name gives potential customers an idea about your dance company’s services, creates a good first impression, and helps you stand out from the competition.

What dance studio names are you allowed to use? How do you come up with something the represents your brand best? And what about business name best practices? 

Related: How to start a dance studio

If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing a creative name for your dance studio and how to make sure your favorite choices are available to use. 

Let’s dive in!

Tips for Choosing the Perfect Dance Studio Name

If you’re struggling to choose a company name for your dance studio, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business. 

From there, you can narrow down the list and cross off ideas you don’t like. 

Once you have several top considerations, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision. 

1. Consider the Services You Plan to Offer

There are several types of dance a studio can focus on, so it may be worth considering the dance lessons you plan to offer. Maybe you want to focus on ballet or hip hop or another style of dance, or maybe your focus is on kids dance or dance lessons for seniors. 

Add the different types of services you want to offer to your brainstorming list. 

Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road. 

2. Location-Specific Terms

Many dance studios are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to the name of your dance studio. 

You can consider things like:

  • City nicknames
  • Neighborhoods
  • Regions or states
  • And descriptive terms

However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later. 

3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell

Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words. 

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters.  While having a unique dance studio name is good, being too unique may not be so good. 

Keep your business name as simple and easy to remember as possible so potential customers can easily find you. 

4. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names. 

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list. 

Then, you can Google “words that start with T” to come up with a name like Tango Talent or S for Salsa Studio or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____” like Ballet Forte.

It can be time-consuming, but it’s an excellent place to start. 

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with.  Just write them all down as some of the more interesting ones may spark better ideas later.

5. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well. 

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small. 

6. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a dance studio could use a dancer’s image and focus the name around the image.

Related: How to create a logo for your business

7. Still Struggling? Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business. 

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future. 

8. Look at the Names of Other Dance Studios

Here is a list of dance studio names used by existing businesses to give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

  • 101 Dance Center 
  • 4 Dance Fam!
  • 5-6-7-8 Let’s Dance 
  • A Plus Dance 
  • A+ After School Dance 
  • Align Ballet Method
  • Alisa’s House Of Salsa
  • All About The Dance 
  • All That Dance
  • American Classic Cheer & Dance
  • American Dance League
  • American Spirit Cheer & Dance
  • Arabesque Dance Art
  • Artistic Vision Dance Center 
  • Artists In Motion Dance Studio
  • Atlantic Coast Ballet Co
  • Aura Dance Studio 
  • Avant Garde Ballroom
  • Ballet At The Ballroom
  • Ballet Barres  Of Florida
  • Ballet Body By Jasmin
  • Ballet Elite 
  • Ballet Pacifica
  • Ballet Slippers
  • Ballet Space
  • Ballet Training Academy
  • Ballroom & Beyond
  • Barre Dance Center 
  • Blue 13 Dance Co 
  • Body Art Dance Corp
  • By Dancers For Dancers
  • Cadence Dance Project
  • Calidanza Dance Co
  • California Dance Classics 
  • Candy Jazz Dance Academy
  • Capitol City Dance Academy
  • Center Stage Dance Crew
  • Centre Barre Studios 
  • Chance 2 Dance Studio 
  • Christian Dance Academy
  • Classic Passion Dance
  • Cleary Irish Dance 
  • Coast City Ballet
  • Code Ballet Corp
  • Core Connection Dance Studio
  • Creation Station Dance Studio
  • Creative Movement & Dance
  • Dab Dance Studio
  • Dance & Movement Workshop
  • Dance 360 Orlando
  • Dance 4 Life
  • Dance Allstars 
  • Dance Arts Of Orange County
  • Dance Break 
  • Dance Centre
  • Dance Co Of Ocala 
  • Dance Corner
  • Dance Deluxe Studio
  • Dance Dimensions
  • Dance Dojo Dance
  • Dance Dome
  • Dance Dreams Studio
  • Dance Factory
  • Dance Flavor
  • Dance Floor Depot 
  • Dance For Healing
  • Dance For Joy
  • Dance For Life
  • Dance For The Heart Corp
  • Dance Gypsy 
  • Dance It Out Studio
  • Dance It Up
  • Dance Market 
  • Dance Masters Miami Co
  • Dance Masters Pacific Coast
  • Dance Passion
  • Dance Schools By Tess 
  • Dance Sport 
  • Dance Steppers
  • Dance To Be Free 
  • Dance To Xpress 
  • Dance With Passion 
  • Dancing Divas 
  • Dancing For Dreams
  • Dancing For Hope Healing
  • Dancing For Joy 
  • Dancing In Riverside
  • Dancing Lady Cats-Daytona
  • Dancing With Rhonda
  • Dare To Dance
  • Daytona Salsa 
  • Delray Ballroom
  • Desert Dancer
  • Diamonds Dance Co 
  • Diva Dancesport
  • Don’t Just Sit There Dance!
  • Downtown Dance Factory
  • Dream Dance Studios
  • Dreamers Dance Co
  • Dynamite Dance
  • Eight Count Dance Co
  • Elements Dance Space
  • Elevate Dance Co
  • Elevation Dance Center
  • Empire Dance Theatre
  • Encore Dance Academy
  • Expressions Academy Of Dance
  • Fancy Shoes Ballroom Dance
  • Ferguson’s Dance Center
  • Firehouse Swing Dance
  • First Steps Dance Program
  • Fred Astaire Dance Studios
  • Free Spin Dance 
  • Fringe Dance Studio
  • Garage Dance Studio & Gallery
  • Good Times Dance Floor
  • Happy Dance 
  • Hart Academy Of Dance
  • High Voltage Dance Academy
  • Inferno Dance Academy 
  • Infinity Dance Sport Center
  • Jovani The Dance Factory
  • Just Dance
  • Kids Dance Society
  • Little Stars Dance Studio
  • Mariposa Dance
  • Marshall Dance Co
  • Mcbride School Of Irish Dance
  • Mexican Folklore Dance Studio
  • Momentum Dance Co
  • Movement Dance Studio
  • Mystique Ballroom Co
  • Next Generation Swing Dance
  • Odyssey Dance Academy 
  • On Pointe Dance Co
  • Open City Dance
  • Rayna’s School Of Dance 
  • Revolution Dance Studio 
  • Rocklin Academy Of Dance
  • San Francisco Pole & Dance 
  • School Of Ballet Arts
  • Seniors 50 Plus Ballroom Dance
  • State Of The Arts Dance Studio
  • Studio 65 Dance Co 
  • Supreme Dance Center
  • Tango With Colette
  • Tappy Tots Dance 
  • Tutu School Union City
  • Two Hands Dancing
  • Victoria Ballet 
  • Vida Dance Club
  • Water Dance Studios
  • West Coast Dance Conservatory
  • World Cultural Dance Theater

Checking the Availability of Your Top Considerations

At this point, you should have several top potential names to choose from. And the best way to narrow it down further is to check each one for availability. 

This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one. 

Trademark Search

Trademarks are the most critical, so we’ll start here. 

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available. 

Learn more about how to do a trademark search before choosing a business name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available.  That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name.  It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road. 

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use. 

Cross off any similar names from your list and take the rest and let’s keep checking.  

State Entity Search (If Applicable)

If you plan to register your dance studio as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity.  This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential dance studio business names on social media accounts. Consider which platforms you plan to use and start with those. 

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example. 

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go. 

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you now have some ideas to name your dance studio. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback and then pick your perfect dance studio name! 

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