Tips & Ideas For Naming A Jewelry Store

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Considering there are more than 55,000 jewelry stores in the United States alone, it’s no surprise settling on a unique name when starting a jewelry business is no easy task. 

Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.

What jewelry store names are you allowed to use? How do you come up with a great name that represents your brand best? And what about business name best practices? 

Related: How to start a jewelry store

Also see: How to start a handmade jewelry business

If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing a catchy jewelry business name and how to make sure your favorite choices are available to use. 

Let’s dive in!

Tips for Choosing the Perfect Name for a Jewelry Store

If you’re struggling to choose a creative name for your jewelry store, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business. 

From there, you can narrow down the list and cross off ideas you don’t like. 

Once you have several top considerations, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision. 

1. Location-Specific Terms

Many jewelry stores are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name. 

You can consider things like:

  • City nicknames
  • Neighborhoods
  • Regions or states
  • And descriptive terms

However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later. 

2. Avoid Jewelry Store Names that are Hard to Pronounce, Hear, or Spell

Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words. 

This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters.  While having a unique jewelry store name is good, being too unique may not be so good. 

Try to stick with a simple name that is easy to remember as possible so potential customers can easily find you. 

3. Consider Alliterations and Rhyming Words

Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great small business names. 

That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list. 

Then, you can Google “words that start with D” to come up with a name like Diamond Dreams or G for Gorgeous Gems or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.” 

It can be time-consuming, but it’s an excellent place to start. 

And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with.  Just write them all down as some of the more interesting ones may spark better ideas later.

4. Steer Clear of Initials or Obscure Acronyms

Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well. 

Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small. 

5. Imagery Words

Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a jewelry store could use an image of a diamond and focus the name around the image.

Related: How to create a logo for your business

6. Try the Owner’s Name

If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name or the name of an important family member. Doing so works well if the owner also plans to be the face behind the business. 

Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future. 

7. Look at the Names of Other Jewelry Businesses

Here is a list of jewelry business name ideas from existing businesses that may help give you some creative ideas.  While many of these names may be available for you to use, be sure to check first to be sure it can be used.

Tips on how to check business name availability are after the list of names!

  • 5150 Jewelry & Antiques
  • 620 On The Avenue
  • A Thousand Gems
  • Ace Of Diamonds Jewelry 
  • Action Jewelry Etc
  • Adore Jewelry
  • Alpine Jewelers & Exchange
  • Anthony & Co Jewelers 
  • Atlas Jewelry
  • Artsy Jewels
  • Attractive Jewelers
  • Bangles & Beads
  • Bead Brain Jewelry
  • Beads Jewelry & Crystals
  • Bearfruit Jewelry
  • Beehive Jewelry
  • Bless Jewelry
  • Blue Moon Jewelry 
  • Bonnie’s Fine Jewelry 
  • Bridal Jewelry
  • Calhoun Estate Jewelers
  • California Coast Jewelers 
  • Cambria Jewelry & Gems 
  • Caroline Fisher Jewelry
  • Cerritos Jewelry Repair 
  • Clarity Custom Jewelry
  • Classic Diamond & Jewelry
  • Coastal Jewels
  • Coco Loco Jewelry
  • Code 1 Jewelry
  • Creative Jewelry
  • Crown Jewels
  • Crystal Rose Jewelry
  • Desert Jewel Solutions
  • Diamond Jewelry
  • Distinctive Jewels
  • Double Cross Jewelry Company
  • Dylan’s Jewelry & Watch Co
  • Eagleheart Jewelry & Fashion
  • Ebony’s Culture Creations
  • Elegante Jewelry
  • Elite Jewelry & Loan
  • Ella’s Earrings
  • Empress Fine Jewelry
  • Everbright Jewelry 
  • Everest Fine Jewelry 
  • Everyday Elegance Jewelry 
  • Eyes Like Pearls 
  • Five Starz Jewels 
  • Forever Jewelry
  • Fran & Co Jewelry
  • Gems & Jewels Fine Jewelry
  • Gilmore Family Jewelers
  • Giving Bracelets
  • Gold Mart Jewelers
  • Goldfinger Jewelry
  • Grandeur Jewelers
  • Greater Jewelry
  • Hawaiian Jewelry 
  • Hearts & Arrows Jewelry 
  • Hillcrest Jewelry Co 
  • In Style Jewelry
  • J For Jewelry 
  • Jen’s Jewels
  • Jewel Boutique
  • Jewel Princess 
  • Jewelcraftz USA 
  • Jewelers By Valencia
  • Jewelry Bug
  • Jewelry By Design
  • Jewelry By Lady M
  • Jewelry Galore
  • Jewelry On Canon
  • Jewelry Outlet
  • Jewelry Plus
  • Jewelry With Love By Sherry
  • Jewels 4 Kingdom Living
  • Jewels For Families 
  • Jewels Of Grace
  • Jewels Of Virtue 
  • Jewels On 7th
  • Jewelry Box
  • Jireh Jewelry
  • John Issac Jewelry 
  • KC Jewelry & Supply
  • King Jewelry & Watches
  • Lady P’s Bling
  • Lala Jewelry
  • LAX Jewelry Co 
  • Legacy Coin & Jewelry
  • Lil Pepper Jewelry
  • Lillybella Jewelry 
  • Long Beach Gold & Jewelry Co
  • Lulu’s Body Jewelry & Piercing
  • Mammoth Jewelers
  • Millennials Fine Jewelry
  • Mr. AZ Jewelers 
  • Namaste Jewelers 
  • New Bride Jewelry
  • New Earth Creations Jewelry Co
  • Newport Jewelers 
  • Owl & Palm Jewelry 
  • Pandora Jewelry
  • Pearls Of Change 
  • Perpetuum Jewels 
  • Petite Regalia Fine Jewelers
  • Precious Elements Jewelry & Coin
  • Precious Pearls 
  • Premier Jewels & Co 
  • Prime Internet Jewelry 
  • Professional Jeweler 
  • Pure Gold 
  • Renees Jewelry Cottage
  • Revive Jewelry 
  • Rhodium Jewelers 
  • Royal Jewelry
  • Ruby Jewels House
  • Rustic Gem Jewelry
  • S  Designer Jewelry 
  • Sanchez Jewelry Designs
  • Sassy Sisters Unique Jewelry
  • Savira Gems & Diamonds 
  • Silver City
  • Southern Crafted Jewelry
  • Spirt & Truth
  • Stephano Brothers Jewelry
  • Tangerine Jewelry Shop
  • Ultimate Diamond

Checking the Availability of Your Top Considerations

At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability. 

This step is vital because using a name that someone else uses could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one. 

Trademark Search

Trademarks are the most critical, so we’ll start here. 

If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available. 

Learn more about how to do a trademark search before choosing a business name

Local Search

Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available.  That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name.  It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road. 

To do a local search, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use. 

Cross off any similar names from your list and take the rest and let’s keep checking.  

State Entity Search (If Applicable)

If you plan to register your jewelry store as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity.  This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.

Related: Is your business name available?

If you find the name is in use, cross it off your list and move on.

Domain Name Availability

Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “” without any numbers, dashes, etc.

It’s easiest for customers to remember, but these are hard to come by.

However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.

You can start with NameCheap’s domain search tool to check domain availability. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.

Social Media Profiles

Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential jewelry store names on social media. Consider which platforms you plan to use and start with those. 

Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example. 

Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go. 

Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.

Hopefully, you now have some good name ideas for naming your jewelry store. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback and then pick your perfect jewelry store name!

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