Considering there are more than 739,000 personal trainer businesses in the United States alone, it’s no surprise settling on a unique name when starting a personal trainer business can be challenging.
Picking the right name gives potential customers an idea about your business’s services, creates a good first impression, and helps you stand out from the competition.
What personal trainer business names are you allowed to use? How do you come up with something the represents your brand best? And what about business name best practices?
Also see: How to start a gym business
If you’re not sure how to answer those questions, you’re in the right place. Keep reading to learn my top tips for choosing the perfect business name and how to make sure your favorite choices are available to register.
Let’s dive in!
Tips for Choosing the Perfect Personal Trainer Business Name
If you’re struggling with coming up with some personal training business name ideas, one of the best things to do is just to start brainstorming. As you go through the tips outlined below, make a list of words, phrases, and terms associated with your business.
From there, you can narrow down the list and cross off ideas you don’t like.
Once you have several top considerations, we’ll walk through how to make sure you’re allowed to use them. This last step helps you narrow down your list even more so you can make a final decision.
1. Consider the Services You Plan to Offer
There are several types of services a personal trainer business can offer, so it’s worth considering those services when picking a name. Maybe you want to focus on exercise instruction or in-home training. Perhaps you’re considering offering other specialty services.
Add the different types of keywords for the services you want to offer to your brainstorming list. For a boost of creativity, expand the words around what your business does using the thesaurus from your word processor or thesaurus.com to come up with additional synonyms.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
2. Location-Specific Terms
Many personal trainer businesses are specific to a geographic service area. So, if that’s true for your business, consider adding a location-specific term to your business name.
You can consider things like:
- City nicknames
- Regions or states
- And descriptive terms
However, consider what happens if you expand outside your intended service area. Does the name become limiting? If so, it’s best to avoid it if you plan to expand or change directions later.
3. Avoid Business Names That Are Hard to Pronounce, Hear, or Spell
Despite the technological advances of voice search, assistants like Siri and Alexa struggle to understand slang and other confusing words.
This could limit how often your business shows up in voice (and text-based) search if your name is hard to spell, pronounce, or hear. Because of that, it’s important to avoid complicated words, industry jargon, and using numbers in place of letters. While having a unique personal trainer business name is good, being too unique may not be good.
Keep your business name as simple and easy to remember as possible so potential customers can easily find you.
4. Consider Alliterations and Rhyming Words
Alliterations and rhymes are catchy and easy to remember. Because of that, they make for great business names.
That said, it’s not always easy to come up with them. Start with choosing a few of your favorite words from your master brainstorm list.
Then, you can Google “words that start with F” to come up with a name like Future Fit or B for Best Body or whatever letter you’re using to create an alliteration. Alternatively, you can search “words that rhyme with _____.”
It can be time-consuming, but it’s an excellent place to start.
And don’t forget to add any exciting finds to your brainstorm list while you’re at it. Try not to overthink the names you come up with. Just write them all down as some of the more interesting ones may spark better ideas later.
5. Steer Clear of Initials or Obscure Acronyms
Initials and unusual acronyms are hard to remember, so they typically don’t make great business names. They can also be challenging to pronounce and confusing for voice search as well.
Furthermore, there are 325 different two-letter combination possibilities in the English language. And the odds of your customers remembering the specific letters you chose are pretty small.
6. Imagery Words
Another consideration when brainstorming name ideas is whether there are industry-related words that could also lend themselves to be used in a logo. For instance, a personal trainer business could use an image of a fit person or a dumbbell and focus the name around the image.
Related: How to create a logo for your business.
7. Still Struggling? Try the Owner’s Name
If you’ve made it this far and are still struggling to find the best name, you can always consider using the business owner’s name. Doing so works well if the owner also plans to be the face behind the business.
Something to keep in mind is that using the owner’s name as the business name can make it more challenging to sell the business in the future.
8. Look at the Names of Other Personal Trainers Businesses
Here is a list of names from existing businesses that may help give you some creative personal trainer business name ideas. While many of these names may be available for you to use, be sure to check first to be sure it can be used.
Tips on how to check business name availability are after the list of names!
- 101 Health Fitness
- 1st Choice Personal Training
- 1up Personal Training
- 26 Elite Training
- Ace Roots Fitness
- Achieve Personal Training
- Affordable Personal Trainer
- Alpha Omega Health Training
- American Grit Personal Training
- Anchor Fitness
- Apex Mobile Fitness
- Apex Personal Training Studio
- Ascend Performance
- Awareness 360
- Back In Power
- Back To Fitness
- Badass Mom Fitness
- Be Healthy Personal Trainer
- Be Stronger Fitness
- Beach Body Wellness
- Better Bodies Personal Training
- Big Ant Fitness Coach
- Bodies By Blevins
- Body Doc Personal Training
- Body Evolution Personal Training
- Body Sculpting By Newman
- Body Shop Bootcamp
- Body Transformations Now
- Body Works Personal Training
- Boston Gym Guy Fitness
- Break The Bar
- Build By Ladyfit
- Cerebral Body
- Coastal Fitness Training
- Cook Performance & Nutrition
- Core Capacity Transformations
- Core Fitness Personal Training
- Core Fitness Trainers
- Core Progression
- Dana’s Total Fitness
- Defiance Personal Training
- Dynamight Personal Training
- Elite Body Fitness
- Envy’s Fitness Studio
- Evolved Personal Training
- Exercise Coach
- Exercise Coach Boca Raton
- Fierce Fitness Programs
- Fit 4 Duty Personal Training
- Fit 4 Lyfe
- Fit By July
- Fit For Personal Training
- Fit L1fe
- Fit One Personal Training
- Fitness Balanced
- Fitness By Design
- Fitness Strong
- Fitness Trainer
- Fit-Tastic Personal Training
- Flexed Personal Training
- Foothill Fitness
- Fowler Personal Training
- Freedom Fit
- Get Fit With King
- Great Bodies
- Hardcore Fitness
- Healthy Fitness Personal
- Healthy On You Coaching
- Hidden Physique Personal Training
- I Try Fitness
- In-Home Personal Training
- Inner Evolution Fitness
- Inshane Workouts
- Inspiration Fit
- Iron Girl Personal Training
- Iron Jox
- J D Strength
- Kayla Ward Fitness
- Kenmore Barbell & Fitness
- Let’s Go Beefit
- Limitless Fitness Training
- M O V E Today
- Max Cardio & Fitness
- Maxx Effort Personal Training
- Mega Fitness Training
- Mesa Personal Training
- Miss Guided Fitness
- Missfit Personal Training
- Mission Fitness
- Mitsy’s Fit By Choice
- Motivation Movement
- Move Fitness & Training
- Mpower Fitness Coaching
- Muscle Force Personal Training
- My Personal Trainer
- Nerdy Girl Fitness
- Now It’s Personal Training
- One Way Personal Trainer
- Optimal Body
- Peak Strength & Fitness
- Personal Training By Maria
- Pivotal Personal Training
- Plus Size Fitness
- Prairie Heart Fitness
- Professional Home Fitness
- Raise The Bar Fitness
- Reaction Personal Fitness
- Red Mountain Personal Training
- Reflex Fitness & Conditioning
- Round To Fit
- Savage Personal Training
- Sculpt Fitness Brent Wilssens
- Serenity Health Training
- Simple Solutions Fitness
- Snow AthleticTraining
- Soldier Fit
- Soul Fit
- Stone Strength Systems
- Strength In You Fitness
- Toned Body Sculpting
- Toned N Fit
- Top Notch Training
- Total Body Training
- Train To Gain Fitness
- Train With V
- Trainer J Fitness
- Training In The Bay
- Transformed Personal Training
- True Fitness Personal Training
- Ultimate Condition Fitness
- Valley Family Fitness
- Victoria’s Transformation
- Vitality Personal Training
- Your Better Body Image
- Zen Fitness
Checking the Availability of Your Top Considerations
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through each one.
Trademarks are the most critical, so we’ll start here.
If a name or phrase is trademarked, you’re not allowed to use it in a similar capacity. So, run a trademark search for each business name you’re considering and cross off those that aren’t available.
Learn more about how to do a trademark search before choosing a business name
Just because there isn’t a federal trademark on a name doesn’t mean the name you want is available. That’s because there is a trademark known as a common law trademark. A common law trademark isn’t filed anywhere but provides someone who uses that name in commerce some limited rights in their geographical area to use the name. It can be hard to define how far geographically these rights extend as each industry is different. Still, at a basic level, someone can’t open a business and name it the same or similar name as a competing business in town. If you think the name could potentially create confusion with customers, it is usually best to just find another one to use to avoid potential legal issues down the road.
To do a local competitor analysis, open up the phone book (if you still have one), and do a Google search to see if there are any local competitors with a similar business name to the one you want to use.
Cross off any similar names from your list and take the rest and let’s keep checking.
State Entity Search (If Applicable)
If you plan to register your personal trainer business as a corporation or LLC, you must register with a unique business name. Each state requires every corporation or LLC to register a unique name for their entity. This doesn’t necessarily protect your name from anyone else using it, but nobody can register a corporation or LLC under the same name in your state.
Related: Is your business name available?
If you find the name is in use, cross it off your list and move on.
Domain Name Availability
Website addresses aren’t as critical as the first three searches, but it’s still worth doing. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.
It’s easiest for customers to remember, but these are hard to come by.
However, you can explore other configurations and extensions if your preferred domain name isn’t available. Just remember your customers may have a more difficult time finding you online.
You can start with NameCheap’s domain search tool. Type in the domain name you want to use to see if it’s available. The tool also returns other possibilities you may want to consider.
Social Media Profiles
Next, especially if you are stuck between a couple of names, check and see if anyone is already using your potential personal trainer business names on social media. Consider which platforms you plan to use and start with those.
Keep in mind you may have to shorten your company name for some platforms. Twitter only allows 15 characters, for example.
Start with your preferred platforms and do a quick search for your name. If nothing pops up, that likely means no one is using it, and you’re good to go.
Example: Someone is using startingyourbusiness on Instagram, so I would have to choose a different handle, making it more difficult for customers to find me.
Hopefully, you now have some good name ideas on your shortlist for naming your personal trainer business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect personal trainer business name!