Don’t Hem & Haw With These Creative Sewing Business Names
Today, the clothing alteration services industry is a $1 billion dollar market with more than 67,000 businesses across the United States.
With that many businesses, it probably feels like all the good ones are already taken, right? Furthermore, how do you find a creative name representing your brand and speaking to your target audience?
How do you make the final decision?
If you’re struggling to name your sewing business, don’t worry. You’re in the right place. In this article, I cover some of the top tips for coming up with some sewing shop name ideas and how to make sure they’re available for you to use.
Let’s get started!
Related: How to start a sewing business
Tips For Naming A Sewing Business
The naming process for a sewing shop can be challenging, especially if you don’t have any ideas or a place to start. So, before you dive in, grab a piece of paper and a pen or open up a blank spreadsheet.
Then, use it as a place to brainstorm ideas and write down words or phrases that come to mind as you go through the tips below.
From there, we’ll talk about how to narrow things down and land on the perfect name.
1. Keep It as Short as Possible
Short business names are usually snappier, catchier, and easier to remember. Ideally, you want to stick to two to five syllables and hopefully no more than 25 characters total.
However, the shorter the name, the better.
With that said, there are exceptions to this, and it’s not a hard rule. But, when you think about huge, notable brands, which ones come to mind?
Nike. Apple. Ikea. Febreeze. Target. Honeywell.
They’re easy to remember because they’re short, simple, and brandable.
Obviously, there are exceptions to these rules. But typically, the shorter and simpler your name, the easier it is for everyone to remember.
2. Avoid Words That Are Hard to Say or Spell
Voice to text and voice search is more popular now than ever before. So, it’s important to consider making your name easy to pronounce and hear.
To do this, avoid using:
- Commonly misspelled words
- Complex terms that are hard to spell
- Words that have several pronunciations
- Homophones like to, too, and two
Try to keep things as concise and simple as possible.
3. Consider Sewing Related Terms
Since you’re opening a sewing business, it might make sense to use sewing-related words in the name, especially if you’re feeling stuck. It may help just to start brainstorming terms, phrases, and words to get all your company name ideas down on paper.
For a boost of creativity, expand use the thesaurus to find synonyms around the words of what your business does. You can either use the thesaurus function from your word processor or thesaurus.com to develop additional synonyms.
From there, you can cross off bad ideas or any terms you don’t like.
4. Phrases Your Audience Uses
Your business exists for your customers, so it’s important to consider phrases and terms they use when they need sewing services.
There are quite a few places you can look to see what your customers (and competitors) are saying, including:
- Facebook groups, posts, and stories
- Forums related to the sewing industry
- Competitor websites, brochures, and flyers
- Trade journals
- Magazines or blogs
Alternatively, you can ask friends or relatives in your target audience. Hearing it directly from them may help you brainstorm and narrow down your choices.
Remember to avoid anything limiting your business’s future growth if you decide to go in another direction down the road.
5. What’s Your Specialty?
Do you specialize in a particular service? Maybe you focus on hemming garments or making new clothing.
Regardless of your specialty, consider alluding to it in the name of your business.
6. Neighborhoods, Cities, and Nicknames
Including the name of your city, street, or neighborhood is an excellent way to encourage local shopping and create a strong sense of community in your area.
You can also think about nicknames for your city or neighborhood, as well. Here are some examples to use as inspiration:
- Avondale Apparel
- North Broadway Needle
- Southside Sewing Co.
- Tennessee Tailor
With that said, make sure the name you choose isn’t limiting if you decide to move or expand your sewing business down the road.
7. Incorporate Your Name
If you’re still struggling to find the perfect name, consider using your name, a nickname, or something personal and unique to you.
This is a fantastic way to build a personal brand if that’s something you want to do. Some great examples of this in action include:
- Teresa’s Tailor Company
- Sue’s Sewing
- Edna’s Embroidery
If you go this route, keep in mind it may make it harder to sell your sewing business later on.
List of Creative Sewing Business Names
Here is a list of existing sewing business names that may help give you some creative name ideas. While many of these names may be available for you to use, be sure to check first to be sure they can be used.
Tips on how to check business name availability are after the list of names!
- Alteration & Total Fashion
- Alteration Station
- Alterations & Repairs
- Alterations By Hannah
- Alterations Plus
- Alterd By Laura
- Andrea’s Design & Alterations
- Anna Dressmaking Studio
- Apple Tree Custom Sewing
- Best Fit Alterations
- Beyond Stitches
- Butterfly Alterations
- Caribbean Seamstress
- Chantilly Lace
- Classic Alterations
- Cloth Cottage
- Clothes Clinic
- Cool Spool
- Crazy Patch Boutique
- Creative Tailoring
- Crosscut Sewing Co
- Custom Design & Alterations
- Custom Sewing Services
- Cutting Edge
- DJ Sews
- Dora’s Spinning Wheel
- Downtown Custom Tailor Shop
- Essential Alterations
- Express Alteration Co
- Fancy Stitch
- Fashion Fabricator
- Fit To Perfection Alterations
- Four Sisters Quilting
- Gabby’s Alterations
- Golden Machine Alterations
- Good Seams
- Happy Fingers
- Haute Couture Alterations
- Hem & Sew
- Hidden Needle Design & Alterations
- Hi-End Alterations
- Island Alterations
- Itch’n To Be Stich’n
- Jackie’s Quality Alterations
- JG Sewing and Lether Repair
- JR’s Alterations & Crafts
- J’s Alteration & Custom Sewing
- Kahala Fashions & Alterations
- Karen’s Thimble
- Leather Alterations By Yolu
- Lori’s Pins & Needles
- Luxury Alterations
- Main Street Alterations
- Make It Fit Alterations
- Mannequins Design Alterations
- Margie & Irena’s Alterations
- Mary’s Sewing Room
- Merrily We Sew Along
- Miracle Clothing Alterations
- More Than Stitches
- Mr. T’s Men’s Fashion
- Needles & Pins Alterations
- Next Thread
- Paradise Alterations
- Patches and Scissors
- Patchwork Fabric Shop
- Peachy’s Apparel & Alteration
- Pearl Street Alterations
- Perfect Fit Alteration
- Pieced Together Studio
- Pieces & Patches Quilting
- Pro Alterations & Suits
- Quick Stitch Alterations
- Rapid Alterations
- Same Day Alteration
- Sew Creative
- Sew Design Studio
- Sew It Seams
- Sew Knotty Leather Alterations
- Sew Much Fun
- Sew N So’s
- Sew Perfect
- Sew Right Sewing Machines
- Sew Simple Alterations
- Sew True
- Sew Unique
- Sewing Alterations
- Sewing Bee
- Sewing Lounge
- Sewing Princess
- Sewing Studio
- Smart Fit Alterations
- Stanton Tailor Shop
- Steady Fingers Fabrics
- Stitch Away
- Stitch Boutique
- Stitch N Time Alterations
- Stitch Shop
- Stitch Sisters
- Stitch Two Stitch
- Stitching & Alterations Co
- Superb Seams
- Tailor Made Alterations
- Taylor Made Alterations & Repairs
- Tennessee Alterations
- The Sewing Shack
- The Sewing Shop
- Thread & Needle Alterations
- Two Sisters Upholstery & Fabric
- Unique Alterations
- Vest Alteration
- Williard’s Tailor Shop
- World Sew
- Yoo’s One Stop Alteration
- Your Fashion Fitter
Finding the Perfect Name: Putting It All Together
By now, you should have a lengthy list of words, phrases, and terms you can use in your business name. At this point, I highly recommend going through and removing any that are hard to spell or pronounce.
Now, you can start combining pieces together until something stands out. It may help to create a list of potential names you can use. From there, you can narrow things down to your favorites.
But before you make your final decision, it’s important that your new name passes a few tests.
Say It Out Loud
Make sure you say your new name out loud. It may look great as a logo, domain name, and on a business card. But it also needs to sound good when you say it out loud.
You can also sit down with someone and talk about your business. Does saying the name in casual conversation sound natural? If not, you may want to consider something simpler or easier to say.
Lastly, think about how to incorporate your new name into a logo. Logos should be simple, memorable, and indicative of your brand.
Take Apple, for example. Their business name is easily incorporated into a logo. And today, it’s a household symbol that everyone immediately recognizes.
A logo is an important part of your brand identity, so don’t forget to consider turning your name into a memorable logo as you make your final decision.
Related: How to create a logo for your business.
Is Your Sewing Name Available to Use?
At this point, you should have several top considerations to choose from. And the best way to narrow it down further is to check each one for availability.
This step is vital because using a name that someone else is using could be very costly, time-consuming to rebrand your business, and possibly embarrassing. There are several places to look to check whether a name is available to use, so let’s walk through the most common ones.
Can the name be registered?
If you plan to register your sewing business name as a corporation or LLC, each state requires a unique company name.
This makes it important to search the Secretary of State’s name database in the state you plan to register to ensure your name isn’t already in use.
In most states, sole proprietorships and partnerships are required to register a Doing Business As (DBA) or Assumed Name if they aren’t doing business under the owner’s full first and last name. A few states require them to use a unique name, while others will let you pick just about any name you choose.
Related: How to check business name availability in your state
Is your sewing name already trademarked?
When searching for a name for your new sewing business, you need to make sure your new name isn’t trademarked by someone else. If it is, you may not be allowed to legally use it.
Thankfully the United States Patent Trademark Office (USPTO) makes trademark searching a breeze through their Trademark Database.
Remember that if a name doesn’t show up in this search, it isn’t necessarily available. Every business has some limited protection through a common law trademark. This means another business can’t open up shop down the street with the same name, as this creates confusion for customers. Also, be sure to check local competitors by doing a Google search and looking through the Yellow Pages.
If your name is available and you want to protect it from being used by anyone else, you can register your name with the USPTO.
Related: How to check for a trademark
Is a domain name available with your business name?
A domain name is your business’s digital address. With so many people researching online, it’s crucial to make sure your sewing business name is also available as a domain name.
Website addresses aren’t as critical as the first two searches, but it’s still worth doing as a domain can cost as little as $10 to pick up. Typically, you want your domain name to be “yourbusinessname.com” without any numbers, dashes, etc.
You can easily search for a domain using NameCheap’s domain name search tool.
Hopefully, you now have some good name ideas on your shortlist for your sewing business. Once you have this list narrowed down to just a few and researched that they are all available, start asking friends, family, and potential customers their thoughts to get feedback, and then pick your perfect sewing business name!